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High-Performance Marketing: An Interview with Nike's Phil Knight
Leadership & Managing People Magazine ArticleBehind Nike's catchy slogans and flashy TV commercials is the vision of founder, chairman, and CEO Phil Knight. Knight has taken Nike from a small-time... -
WPP's CEO on Turning a Portfolio of Companies Into a Growth Machine
Leadership & Managing People Magazine ArticleIn 1985 WPP was a small, publicly traded company, worth about $1.3 million. It manufactured shopping carts and other wire and plastic products. Today... -
Is Insulting Your Rival's Supporters Ever a Good Idea?
Sales & Marketing Digital ArticleClinton's "basket of deplorables," meet Apple's "PC Guy." -
When Customers Will (Willingly) Pay More for Less
Sales & Marketing Digital ArticleYou can charge a premium for products without added features. -
Why Every Ad Today Feels Political (Even If It Isn't)
Sales & Marketing Digital ArticleYou can't please everyone. -
Us vs. Them: The Minefield of Comparative Ads
Sales & Marketing Magazine ArticleA new trademark law took effect January 1, 1989, that clarifies the basis for taking competitors to federal court for making reckless claims in comparative... -
6 Reasons Marketing Is Moving In-House
Sales & Marketing Digital ArticleTrends like Big Data are chipping away at agencies' appeal. -
Riding the Marketing Information Wave
Sales & Marketing Magazine ArticleFaced with the costs of building customer information systems, some managers question whether or not marketing technology can achieve competitive miracles.... -
And Now, a Word from Our Sponsor (HBR Case Study and Commentary)
Sales & Marketing Magazine ArticleBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due... -
Does Your Company Come Across as Too Male?
Global Business Digital ArticleLook at your ads to find out. -
The Best Data Storytellers Aren't Always the Numbers People
Technology & Operations Digital ArticleKnowing your audience is the most important part. -
Where Is Advertising Going? Into 'Stitials
Sales & Marketing Magazine ArticleIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive... -
Getting the Most Out of Advertising and Promotion
Sales & Marketing Magazine ArticleA new kind of marketing data enable managers to measure incremental sales of a product due to advertising and promotion. Single-source data correlate... -
And Now, a Word from Our Sponsor (HBR Case Study)
Sales & Marketing Magazine ArticleBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due... -
One Employee Went Freelance. Now Everyone Wants the Same Deal (HBR Case Study)
Leadership & Managing People Magazine ArticleBlackbird, a Delhi-based advertising agency, agreed to let a star designer leave to start his own firm and then became his first customer, enlisting his... -
Stick to the Core--Or Go for More? (HBR Case Study and Commentary)
Strategy & Execution Magazine ArticleGeorge Caldwell, cofounder of Advaark, a cutting-edge ad agency, was listening hard to his biggest client, John McWilliams, CEO of GlobalBev. McWilliams... -
The Saatchi Ouster Shows Leaders Need to Be Gender Smart, Not Gender Blind
Global Business Digital ArticleKevin Roberts just lost his job over opinions many managers share. -
Creating the Most Frightening Company on Earth: An Interview with Andy Law of St. Luke's
Innovation & Entrepreneurship Magazine ArticleThough only five years old, employee-owned St. Luke's Communications has become one of the most talked about advertising agencies in the United Kingdom,... -
How Brands Can Build Successful Relationships with Influencers
Sales & Marketing Digital ArticleWhat many marketers get wrong. -
Better Marketing at the Point of Purchase
Sales & Marketing Magazine ArticleThe retail point of purchase (POP) is the time and place at which all the elements of a sale--the consumer, the money, and the product--converge. Marketers...
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Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI
Management Case Study8.95View Details In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into... -
Confronting a Necessary Evil: The Firing of Alex Robins (B), Spanish Version
Organizational Development Case Study5.00View Details A manager recounts his experience firing the person he was asked to replace and reflects on the challenges of the experience. Teaching Purpose: To role-play... -
Amelia Rogers at Tassani Communications (A), Spanish Version
Leadership & Managing People Case Study8.95View Details Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency... -
JCDecaux, 2016: Global Leader ... Again
Strategy & Execution Case Study5.00View Details In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated... -
Gardenburger Advertising Strategy (B)
Sales & Marketing Case Study5.00View Details In 1997, Lyle Hubbard, CEO of Gardenburger, a producer and marketer of veggie burgers and meat alternative products, had called together his executive... -
Differences at Work: Jenny (A), Japanese Version
Leadership & Managing People Case Study8.95View Details Differences at Work: Jenny (A) HBS Case No. 9-408-017 is set in Amsterdam. Accompanied by her boss, Jenny is pitching a marketing engagement, but the... -
Daniel Defense: Responding to the Shooting at the Robb Elementary School in Uvalde, TX
Leadership & Managing People Case Study8.95View Details At 11:33am on May 24, 2022, an 18-year-old man from Uvalde, Texas walked into the Robb Elementary School carrying a semi-automatic "AR-15-style" rifle... -
Cheyef Halak: Driving Social Change in Lebanon
Sales & Marketing Case Study8.95View Details In 2011, Lebanese television station LBCI partnered with Impact BBDO to develop Cheyef Halak, a marketing and social media program that aimed to create... -
Planet Reebok (B), Spanish Version
Sales & Marketing Case Study5.00View Details Supplements Planet Reebok (A). -
Amelia Rogers at Tassani Communications (B), Spanish Version
Leadership & Managing People Case Study5.00View Details Supplements the (A) case. -
The Future of E-Commerce: Lessons from the Livestream Wars in China
Sales & Marketing Case Study8.95View Details This note explores the emerging multi-billion dollars commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly... -
V-Cola: General Instructions, Japanese Version
Communication Case Study8.95View Details V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product.... -
Buck & Pulleyn's Team Management
Leadership & Managing People Case Study8.95View Details In 1993, the firm began to move from a traditional hierarchical structure to client-focused teams. The case describes the process and some consequences... -
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)
Management Case Study5.00View Details In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The... -
Coca-Cola: Liquid and Linked
Sales & Marketing Case Study8.95View Details Coca-Cola is considering which of several global marketing/promotional efforts to bring to the United States. Each has proven successful in other parts... -
CVS Health: Promoting Drug Adherence
Sales & Marketing Case Study14.00View Details The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from societal, public policy,... -
JCDecaux, French Version
Strategy & Execution Case Study8.95View Details Describes how JCDecaux, the second largest global outdoor advertising company, became the world leader in street furniture advertising in a fast consolidating... -
BP Oil International: Brand Image Program (B)
Sales & Marketing Case Study5.00View Details Supplements the (A) case. -
Rossin Greenberg Seronick & Hill, Inc. (A), Spanish Version
Sales & Marketing Case Study8.95View Details Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid... -
Saatchi & Saatchi Co. PLC: Corporate Strategy, Japanese Version
Strategy & Execution Case Study8.95View Details Saatchi & Saatchi, founded in 1970, became the world's largest advertising agency in 1986. It then diversified into consulting and other managerial areas...
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High-Performance Marketing: An Interview with Nike's Phil Knight
Leadership & Managing People Magazine ArticleBehind Nike's catchy slogans and flashy TV commercials is the vision of founder, chairman, and CEO Phil Knight. Knight has taken Nike from a small-time... -
Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI
Management Case Study8.95View Details In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into... -
Global Brand Management of Anheuser Busch InBev's Budweiser, Teaching Note, Chinese Version
Sales & Marketing Digital ArticleTeaching note for Global Brand Management of Anheuser Busch InBev's Budweiser case 518105. -
Confronting a Necessary Evil: The Firing of Alex Robins (B), Spanish Version
Organizational Development Case Study5.00View Details A manager recounts his experience firing the person he was asked to replace and reflects on the challenges of the experience. Teaching Purpose: To role-play... -
Amelia Rogers at Tassani Communications (A), Spanish Version
Leadership & Managing People Case Study8.95View Details Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency... -
JCDecaux, 2016: Global Leader ... Again
Strategy & Execution Case Study5.00View Details In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated... -
Scripps Networks' Integration of Recipezaar, Teaching Note
Strategy & Execution Digital ArticleTeaching note for CU90. -
Gardenburger Advertising Strategy (B)
Sales & Marketing Case Study5.00View Details In 1997, Lyle Hubbard, CEO of Gardenburger, a producer and marketer of veggie burgers and meat alternative products, had called together his executive... -
Policing Politics: Facebook and a Politician's Right to Free Speech, Teaching Note
Strategy & Execution Digital ArticleTeaching note for case W31C20. -
Differences at Work: Jenny (A), Japanese Version
Leadership & Managing People Case Study8.95View Details Differences at Work: Jenny (A) HBS Case No. 9-408-017 is set in Amsterdam. Accompanied by her boss, Jenny is pitching a marketing engagement, but the...