“Periwinkle, Definitely periwinkle.” Claire Ladd’s insistent voice filled the room, but it was greeted with dead silence.
A version of this article appeared in the September–October 1998 issue of Harvard Business Review.
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HBR Learning
HBR Learning
Crisis Management Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Crisis Management. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to manage uncertainty, dispel rumors, and help your team recover.