Chief Executives Define Their Own Data Needs

He could have been the president of any one of a number of successful and growing medium-sized companies in the electronics industry. He had spent the previous day working to salt away the acquisition of a small company that fitted an important position in the product line strategy he had evolved for his organization. Most of this day had been spent discussing problems and opportunities with key managers. During both days he had lived up to his reputation of being an able, aggressive, action-oriented chief executive of a leading company in its segment of the electronics field.