Ok, just sit there. No, right there, in the La-Z-Boy. Don’t move.” Lars sank into the battered Naugahyde chair at the edge of the audio-engineering lab, wondering vaguely if there was anything on the cushions that might stick to his suit. As CEO of RLK Media, he gamely participated in these periodic demos. It was a good way to connect with the R&D team—and, besides, sometimes they actually surprised him.
A version of this article appeared in the July–August 2005 issue of Harvard Business Review.
