Kenneth Charles and Matthew Phair sat on opposite sides of the conference room table, scratching away on their legal pads. As one voice after another leaked from the starfish-shaped phone, Matthew, the CFO of First Rangeway Consulting, took copious notes. Kenneth, the CEO, energetically doodled animals, as he often did when alone or with close associates. “During a conference call, no one can tell that you’re drawing a dog,” he liked to say, beaming approval on those who got the joke.

A version of this article appeared in the February 2004 issue of Harvard Business Review.