Idea in Brief

The Problem

Companies with traditional hiring and promotion processes struggle to retain high-achieving workers.

Why It Happens

Employees prefer to work for companies that allow them to choose their own roles and assignments.

The Solution

Internal talent marketplaces give employees and managers some measure of control over whom they work with and what they work on, increasing satisfaction for both.

In 2012 the U.S. Army faced a humanitarian crisis in Southeast Asia. It needed an engineer to lead an urgent relief mission in the region—someone with relevant linguistic, cultural, and professional experience. Neither a review of army officers previously deployed to the region nor a simple résumé search yielded many good options. But the army also looked at its internal talent marketplace (ITM), Green Pages, where soldiers create profiles listing relevant personal and professional information and may apply for vacancies, and where units post open job descriptions and evaluate available officers. Like a dating app, Green Pages notifies both parties if a match exists.

A version of this article appeared in the May–June 2023 issue of Harvard Business Review.