-
Blue Ocean Strategy
Competitive strategy Magazine ArticleCompeting in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
What Makes a Good Salesman
Sales team management Magazine ArticleBefore they have received even a day of training, the best salespeople already have two seemingly incompatible qualities in abundance: empathy with customers and a need to overcome their hesitation to buy. -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
Henry Ford, Innovation, and That "Faster Horse" Quote
Innovation & Leadership Digital Article"If I had asked people what they wanted, they would have said faster horses." We've all been in conversations on the topics of creativity and innovation... -
Why Do So Many Women Who Study Engineering Leave the Field?
Global Business ResearchResearch shows that class projects and internships reinforce a masculine culture. -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Learning from Toyota’s Stumble
Operations and supply chain management Digital ArticleLong the quality and efficiency standard-setter, Toyota now has an ostrich-sized egg on its face — a problem with sticking accelerator pedals that led to global product recalls and a suspension of production and sales. There are important lessons to be learned from Toyota’s stumble: Competitive success is fluid. It depends on continuously discovering better […] -
How to Make Every Dollar of Infrastructure Investment Go Further
Economics ResearchThe construction industry could boost productivity by 50% to 60%. -
Hard Questions on Our Transition to Driverless Cars
Global Business Digital ArticleHow will it change your business model? -
Living in the Futures
Strategy & Execution Magazine ArticleIn 1965, a time when quantitative, computer-driven planning was very much in vogue, Royal Dutch Shell started experimenting with a different way of looking... -
Why One Executive Quit Business Travel Cold Turkey
Managing yourself Digital ArticleVenture capitalist Brad Feld says the toll of flying to meetings usually outweighs the benefits. -
The CEO of Ozon on Building an e-Commerce Giant in a Cash-Only Economy
Customer service Magazine ArticlePhotography: Nick Wilson/Redux The Idea: Russia’s economy is cash based, and its delivery networks are shaky. To drive growth in e-commerce, Ozon had to create a proprietary distribution system, a new logistics and customer service model, and a highly engaged team. At first I didn’t want to have anything to do with Ozon. I was […] -
Schizophrenia at GM
Customer experience Magazine ArticlePowerful brands have distinct personalities: Duracell’s batteries last a long time. Volvos are safe in a crash. But even dominant brands can fade if they fall prey to multiple personality disorder. Consider General Motors. What’s the difference between a Chevrolet, a Pontiac, and a Buick? The company has recently woken up to the problem; last […] -
Uber Needs Our Permission to Grow
Global Business Digital ArticleAnd it's realizing that now. -
Platforms and Blockchain Will Transform Logistics, Chinese Version
Technology & Operations Digital ArticleExamples from Maersk, IBM, and TRIP. -
Is VW’s Fraud the End of Large-Scale Corporate Deception?
Government policy and regulation Digital ArticleMaybe, but only if digital activism increases. -
If Ford Wants to Beat Tesla, It Needs to Go All In
Disruptive innovation Digital ArticleAvoiding this kind of disruption takes more than a skunkworks team. -
The $300 House
Innovation & Entrepreneurship Magazine ArticleIt's the ultimate bottom-of-the-pyramid challenge: How do you create a well-designed, safe, and affordable house for the world's poorest people? When... -
What Counts Most in Motivating Your Sales Force?
Motivating people Magazine ArticleFor decades the difficulty of motivating salespeople has been frustrating sales and marketing managers. To the most effective ones, two things are clear: one, the job is difficult; two, there is no one simple solution. Believing that “good salespeople are born, not made,” many managers recognize that recruiting is important. Others holding that “if you […]
-
Deimos: Expanding to a New Market Using the Value Creation Wheel
Innovation & Entrepreneurship Case Study8.95View Details Mr. Nuno Ávila, General Director at Deimos Engenharia (Deimos), a private Portuguese Aerospace Engineering company and a key player in the European space... -
Financing the Mozal Project
Finance & Accounting Case Study6.95View Details It is June 1997, and a team from the International Finance Corp. (IFC) is recommending that the board approve a $120 million investment in a $1.4 billion... -
Ojek: Regulating Motorcycle Taxis in Jakarta
Global Business Case Study8.95View Details Motorcycles are by far the most popular form of motorized transportation in Indonesia, and are used to provide taxi-like service called ojek as well.... -
PPG: Developing a Self-Directed Work Force (A)
Technology & Operations Case Study6.95View Details PPG has built a state-of-the-art glass plant in Berea, Kentucky. The plant is pursuing the goal of a "self-directed workforce." The case describes the... -
T.G.S. Transportation: Battery Electric or Hydrogen?
Management Case Study15.05View Details Peter Schneider, the President of T.G.S. Transportation, Inc., faced a choice. His company operated drayage trucks that moved containerized cargo between... -
TECHNOLOGY EQUIPMENT PARTNERS - Confidential Instructions for the V.P. of Engineering at TEP
Strategy & Execution Case Study5.00View Details Two-team, six-party, four-issue negotiation between representatives of two corporations setting up a simultaneous high-tech joint venture and purchasing... -
D-Bamboo Home and Garden Shop
Sales & Marketing Case Study8.95View Details The owner of a small home and garden shop in Chaguanas, Trinidad is faced with declining sales and the recent entry of a competitor offering similar products... -
Carrie Wagner: Climbing the Corporate Ladder (A) - Early Career, from Student to Manager
Leadership & Managing People Case Study8.95View Details This three-part case traces Carrie Wagner's career in a single, large international package delivery company over a 30-year period during which she rose... -
Ambuja Cement Foundation: Measuring the Impact of CSR Projects
Strategy & Execution Case Study8.95View Details By the end of 2020, Ambuja Cement Foundation, the corporate social responsibility arm of Ambuja Cements Ltd., based in Mumbai, India, had been uplifting... -
MJD Manufacturing: Capital Budgeting Decisions during a Pandemic
Finance & Accounting Case Study8.95View Details In April of 2020, an Ivey Business School HBA graduate, and chief executive officer of automobile parts manufacturer MJD Manufacturing (MJD), recognized... -
What Went Wrong with Boeing's 737 Max?
Leadership & Managing People Case Study8.95View Details This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346... -
Mandalay Homes: Building Sustainable Innovation in Residential Construction
Management Case Study8.95View Details Mandalay Homes, a home builder based in northern Arizona, is a market leader in energy efficiency based construction. The company is now at a crossroads... -
UberX: Driving into London, Ontario
Leadership & Managing People Case Study8.95View Details In September 2015, the Community and Protective Services Committee of the City of London, Ontario, needed to report on options for potentially regulating... -
ChemBright, Inc., Spanish Version
Technology & Operations Case Study8.95View Details ChemBright is a small start-up company that manufactures private-label household chemicals. The company sells its products to grocery chains in the New... -
TECHNOLOGY EQUIPMENT PARTNERS - Confidential Instructions for the V.P. of Sales at TEP
Strategy & Execution Case Study5.00View Details Two-team, six-party, four-issue negotiation between representatives of two corporations setting up a simultaneous high-tech joint venture and purchasing... -
Xiaomi: Entering the New Energy Vehicle Industry
Management Case Study8.95View Details Xiaomi was a famous Chinese consumer electronics and intelligent manufacturing business group. Since Xiaomi announced its entry into the intelligent electric... -
SAM100: Will Construction Robotics Disrupt the US Bricklaying Industry?
Sales & Marketing Case Study8.95View Details This case explores the marketing challenges that a robotics and automation technology start-up faces in the construction industry. A recommended framework... -
Unlocking Value at Canadian Pacific: The Proxy Battle with Pershing Square
Finance & Accounting Case Study8.95View Details A principal at the hedge fund GBR Capital needed to determine how best to vote her fund's shares in the upcoming annual shareholders' meeting for Canadian... -
Corning Glass Works International (B1)
Organizational Development Case Study5.00View Details Supplements the (A) case. -
Glassdoor: The Fundraising Journey (B)
Innovation & Entrepreneurship Case Study5.00View Details From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over...
-
Blue Ocean Strategy
Competitive strategy Magazine ArticleCompeting in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
What Makes a Good Salesman
Sales team management Magazine ArticleBefore they have received even a day of training, the best salespeople already have two seemingly incompatible qualities in abundance: empathy with customers and a need to overcome their hesitation to buy. -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
Henry Ford, Innovation, and That "Faster Horse" Quote
Innovation & Leadership Digital Article"If I had asked people what they wanted, they would have said faster horses." We've all been in conversations on the topics of creativity and innovation... -
Why Do So Many Women Who Study Engineering Leave the Field?
Global Business ResearchResearch shows that class projects and internships reinforce a masculine culture. -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Wellington Brewery: Growth Decision in a Crowded Beer Market, Teaching Note
Strategy & Execution Digital ArticleTeaching note to case W21188 -
Learning from Toyota’s Stumble
Operations and supply chain management Digital ArticleLong the quality and efficiency standard-setter, Toyota now has an ostrich-sized egg on its face — a problem with sticking accelerator pedals that led to global product recalls and a suspension of production and sales. There are important lessons to be learned from Toyota’s stumble: Competitive success is fluid. It depends on continuously discovering better […] -
Chartered Speed and the Bus Rapid Transit System - Teaching Note
Leadership & Managing People Digital ArticleTeaching note for W15119.