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How to Design an AI Marketing Strategy
Sales & Marketing SpotlightIn order to realize AI's giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This... -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
Why the News Is Not the Truth
Business and society Magazine ArticleBoth the media and the government thrive on crises. When none exist, they create them. -
Collaborative Intelligence: Humans and AI Are Joining Forces
Developing employees Magazine ArticleHumans and machines can enhance each other’s strengths. -
Competing in the Age of AI
Competitive strategy Magazine ArticleHow machine intelligence changes the rules of business -
The 4 Tiers of Digital Transformation
Disruptive innovation Digital ArticleA framework to ensure your digital investments are driven by strategic objectives. -
Off-Sites That Work
Decision making and problem solving Magazine ArticleThe top team’s annual strategic off-site differs from all other meetings in its potential impact on the company. That’s why it should be designed and managed differently. -
Apple Stores in China: The One Thing They Can't Fake
Sales & Marketing Digital ArticleDid you follow the mini-flap about the fake Apple store in China? A blogger who calls herself BirdAbroad found a Chinese store that looked almost exactly... -
What Apple Should Do with Its Massive Piles of Money
Economics Digital ArticleAn open letter to Tim Cook. -
Assessing the Potential of 3 Hyped Technology Innovations
Innovation Digital ArticleFlicking through my Pulse news aggregator application recently, I couldn’t help but notice the plethora of announcements from major technology companies over the past few weeks. I thought I’d provide my flash take on three items. Generally, I use two questions to assess an early-stage idea’s potential: Does the idea promise to make it simpler, […] -
Does Your Innovation Pass the Deprivation Test?
Innovation & Leadership Digital ArticleIt was 5 pm on August 9. I had just settled down for the three hour journey from Singapore to Manila. The seat next to me was empty, so after surreptitiously... -
Psychiatry Is Revealing the Potential — and Pitfalls — of Telehealth
Technology and analytics Digital ArticleThree lessons to guide providers. -
Microsoft Struggles to Move Down Market
Disruptive innovation Digital ArticleOne of the paradoxical things about disruptive innovation is that incumbent companies get into trouble by doing exactly what they are supposed to do. They listen to their best customers, innovate to meet their needs, produce the best products on the market … and seem to get blindsided by a disruptive innovator armed with a […] -
Steve Jobs and the Purpose of the Corporation
Boards Digital ArticleIn the torrent of commentary following Steve Jobs’ death, few have noted that his career and his company say something profound in the endless debate about the purpose of the corporation. Apple existed to “delight customers” first — benefits to other stakeholders, including shareholders, followed. For more than a quarter century, the mantra, of course, […] -
Why Apple Music Missed a Beat
Strategy Digital ArticleThe company didn’t think big enough. -
Apple’s New iPhone 5C and 5S: the Results of Creativity or Innovation?
Creativity Digital ArticleThey are two separate processes. -
Apple's iPhone Pricing Strategy: Good, Not Great
Sales & Marketing Digital ArticleAnd the intended outcome could have been accomplished with a better strategy. -
How Xiaomi Beats Apple at Product Launches
Innovation & Leadership Digital ArticleNot all companies can afford to keep secrets. -
How Medical Nonprofits Set Winning Strategy
Strategy & Execution Digital ArticleA study of nearly 100 organizations. -
Why Apple Made the Right Call on Apple Maps
Strategy Digital ArticleGetting control over maps is a strategic imperative, no matter the cost.
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Crisis Management: North American Sporting League Visits Mexico City (F)
Leadership & Managing People Case Study5.00View Details A major sports league has decided to run its season opening game in Mexico City. When the teams arrive in the country four days before the event, two... -
Cloud Syzygy Technologies: Cloud-Based Computing
Technology & Operations Case Study8.95View Details The president of Cloud Syzygy Technologies (CST) had recently returned from the Pacific Telecommunications Council conference, where he discussed ways... -
Radiohead: Music at Your Own Price (B)
Sales & Marketing Case Study5.00View Details -
Analytical Space: The Next Frontier?
Innovation & Entrepreneurship Case Study8.95View Details With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions... -
Pacific Bell: Centrex Reengineering
Technology & Operations Case Study8.95View Details Describes the redesign and rollout of the new order-fulfillment process for a flagship product at Pacific Bell. Pacific Bell is one of the Regional Bell... -
The Rise and Fall of Nokia
Strategy & Execution Case Study8.95View Details In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry... -
Upli: Financial Health Appiness (C)
Management Case Study5.00View Details This field-based case set uses qualitative and quantitative research during the early stages of app development to unfold circumstances that allow for... -
Schibsted
Strategy & Execution Case Study14.00View Details In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and... -
RCA: Color Television and the Department of Justice (B)
Strategy & Execution Case Study5.00View Details This case is a supplement to 614-072, which examines the early history of the color television receiver market, and the global consequences of an historic... -
Valuing the AOL Time Warner Merger
Innovation & Entrepreneurship Case Study8.95View Details On January 11, 2000, AOL and Time Warner announced their intention to merge, creating what AOL CEO Stephen Case and Time Warner CEO Gerald Levin called... -
iQmetrix: The Customer Is Always Right?
Leadership & Managing People Case Study8.95View Details iQmetrix, a company founded in 1999, developed and sold point-of-sale (POS) software using the software-as-a-service model. Two iQmetrix enterprise account... -
McCaw Cellular Communications, Inc. (D)
Strategy & Execution Case Study5.00View Details Provides an update of competition in mobile communications through 1992 for both the United States and the United Kingdom. -
Note on Telemedicine
Innovation & Entrepreneurship Case Study8.95View Details This note provides background in all the modalities of telemedicine. It accompanies the cases "Medtronic: Patient Management Initiative" (A) and (B),... -
Ayala Corp.
Organizational Development Case Study8.95View Details Ayala Corporation is the oldest conglomerate in the Philippines and has been controlled by the Zobel de Ayala family for seven generations. Over the past... -
To Kill a Tweeting Bird: The Suspension of Twitter Operations in Nigeria
Strategy & Execution Case Study8.95View Details On the evening of June 4, 2021, the Nigerian government ordered the suspension of business operations for Twitter in Nigeria, accusing the social media... -
In-housing Digital Marketing at Sprint Corp.
Sales & Marketing Case Study15.05View Details In the fall of 2019, Sprint's Chief Digital Officer Rob Roy reflected on the telecom's efforts to improve the effectiveness of its digital marketing campaigns.... -
Maria Gonzalez
Leadership & Managing People Case Study8.95View Details . Maria Gonzalez, a unionized employee of Global Communications, was arrested in an off-duty incident involving drugs, guns, and possible pornography.... -
STAR 2003
Organizational Development Case Study8.95View Details A shift in strategy from broadcasting standardized programs throughout its footprint to localized programming necessitates a review of STAR's organizational... -
Metromedia Broadcasting Corp.
Finance & Accounting Case Study8.95View Details Describes the market for high-yield, or "junk," bonds and includes summaries of academic research on the risk/return characteristics of high-yield securities.... -
Apple in China, Chinese Version
Global Business Case Study8.95View Details China is Apple's fastest growing market but the road to success has not been smooth. This case documents Apple's journey on this road to success; the...
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How to Design an AI Marketing Strategy
Sales & Marketing SpotlightIn order to realize AI's giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This... -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
Why the News Is Not the Truth
Business and society Magazine ArticleBoth the media and the government thrive on crises. When none exist, they create them. -
Collaborative Intelligence: Humans and AI Are Joining Forces
Developing employees Magazine ArticleHumans and machines can enhance each other’s strengths. -
Competing in the Age of AI
Competitive strategy Magazine ArticleHow machine intelligence changes the rules of business -
The 4 Tiers of Digital Transformation
Disruptive innovation Digital ArticleA framework to ensure your digital investments are driven by strategic objectives. -
Off-Sites That Work
Decision making and problem solving Magazine ArticleThe top team’s annual strategic off-site differs from all other meetings in its potential impact on the company. That’s why it should be designed and managed differently. -
Crisis Management: North American Sporting League Visits Mexico City (F)
Leadership & Managing People Case Study5.00View Details A major sports league has decided to run its season opening game in Mexico City. When the teams arrive in the country four days before the event, two... -
Cloud Syzygy Technologies: Cloud-Based Computing
Technology & Operations Case Study8.95View Details The president of Cloud Syzygy Technologies (CST) had recently returned from the Pacific Telecommunications Council conference, where he discussed ways... -
Radiohead: Music at Your Own Price (B)
Sales & Marketing Case Study5.00View Details