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A New Approach to Building Your Personal Brand
Leadership & Managing People Magazine ArticleFor better or worse, in today's world everyone is a brand. Whether you're applying for a job, asking for a promotion, or writing a dating profile, your... -
Building Social Capital When You Work Remotely
Managing yourself Digital ArticleFive ways remote workers, freelancers, and contractors can stay top of mind — even when out of sight. -
To Seem More Competent, Be More Confident
Leadership & Managing People Digital ArticleDoing good work isn't always enough to get ahead. -
How to Improve Your Business Writing
Communication Best PracticeCut the fat. -
The Authenticity Paradox
Leadership & Managing People Magazine ArticleAuthenticity has become the gold standard for leadership. But as INSEAD professor Herminia Ibarra argues, a simplistic understanding of what authenticity... -
What Does "Just Be Yourself" Really Look Like at Work?
Everyone says to "be authentic" or "just be yourself" at work. But what does that really mean, and why does it matter? -
The Former CEO of Ogilvy & Mather on Personal Branding
Leadership & Managing People Digital ArticleBe authentic, be memorable. -
To Be Authentic, Look Beyond Yourself
Leadership & Managing People Digital ArticleAuthenticity requires comfortably connecting with others. -
How to Improve Your Sales Skills, Even If You’re Not a Salesperson
Managing yourself Digital ArticleListen more than you talk. -
How to Become a Thought Leader in Six Steps
Leadership & Managing People Digital ArticleIt's gospel that you have to cultivate your personal brand, particularly if you have designs on the C suite. But because everyone has a brand nowadays... -
Define Your Personal Brand With Simple Questions
Sales & Marketing Digital ArticleWhat's your personal brand? Though I've been writing for The Conversation for several months, this is the first post in my own, "personally branded" blog... -
The Future of You
Leadership & Managing People Digital ArticleThree trends reshaping your career. -
Reinventing Your Personal Brand
Leadership & Managing People Magazine ArticlePeople reinvent themselves all the time-they may want a new challenge, a new line of work, or a new image among their colleagues. Taking control of your... -
Younger Workers Need a Career Narrative
Leadership & Managing People Digital ArticleHere's how to build one. -
Build Your Reputation the Rachael Ray Way
Leadership & Managing People Digital ArticleHow to become dominant in your field. -
Make a Good Impression in 30 Seconds
Communication Digital ArticleThis post was co-authored with Holly Newman. Here in the U.S., the Super Bowl this weekend showed us the power of 30-second advertisements, and how influential... -
Personal Branding for Introverts
Sales & Marketing Digital ArticleBuild your reputation - without the schmoozing. -
How to Ask for a Raise
Make a compelling case for getting paid more. Then stop talking. -
Approach Your Personal Brand Like a Project Manager
Communication Digital ArticleIdentify your compelling purpose, ambitious objectives, realistic timeline, and clear deliverables. -
Why You Need Charisma
Leadership & Managing People Digital ArticleCollaboration is all well and good, but personal magnetism still drives results.
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Brand You: Crafting Your Personal Brand
Sales & Marketing Case Study8.95View Details Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for... -
Peter Guber: The "Me" vs. "We" Brand
Sales & Marketing Case Study8.95View Details Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business... -
HBR Guide to Your Job Search
Move your resume to the top of the stack. Finding a new job can be stressful. Assessing positions and employers, meeting the requirements in a job description,... -
Samia Mazari: Building a Personal Brand
Strategy & Execution Case Study8.95View Details Samia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has... -
Kevin O'Leary: Building a Brand in Shark-infested Waters
Management Case Study8.95View Details For more than fifteen years, successful Canadian entrepreneur and investor Kevin O'Leary had developed his brand into a global powerhouse. Since his first... -
How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
30.00View Details Fame. It's like a series of lotteries in life--will you draw a winning ticket? A lot depends on luck, but this book shows it's possible to increase one's... -
HBR Guide to Designing Your Retirement
21.95View Details Set yourself up for a successful transition. Retirement is perhaps the greatest and most deeply personal career transition you'll ever make. Will you... -
Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era
Management Case Study8.95View Details This field-based case introduces students to the challenges of building a professional brand through the lens of a college athlete. Since the National... -
Authenticity, Identity, and Being Yourself at Work (HBR Work Smart Series)
Management Book22.00View Details Just be yourself, right? We're complex people. Professionally, we're recent graduates, employees, star performers, and first-time managers. But we're... -
Martha Stewart Cannabis: Overcoming Obstacles
Sales & Marketing Case Study8.95View Details In 2020, the legal cannabis industry in the United States was emerging. One large player in the nascent industry was Canopy Growth Corporation (Canopy...
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A New Approach to Building Your Personal Brand
Leadership & Managing People Magazine ArticleFor better or worse, in today's world everyone is a brand. Whether you're applying for a job, asking for a promotion, or writing a dating profile, your... -
What’s the Point of a Personal Brand?
Career planning AdviceTo clearly differentiate your value and what you bring to the table. -
How to Build Your Personal Brand at Work
Communication AdviceMake it a part of your development goals. -
Building Social Capital When You Work Remotely
Managing yourself Digital ArticleFive ways remote workers, freelancers, and contractors can stay top of mind — even when out of sight. -
To Seem More Competent, Be More Confident
Leadership & Managing People Digital ArticleDoing good work isn't always enough to get ahead. -
How to Improve Your Business Writing
Communication Best PracticeCut the fat. -
The Authenticity Paradox
Leadership & Managing People Magazine ArticleAuthenticity has become the gold standard for leadership. But as INSEAD professor Herminia Ibarra argues, a simplistic understanding of what authenticity... -
Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era, Teaching Note
Management Digital ArticleTeaching Note for Case UV8735 -
Martha Stewart Cannabis: Overcoming Obstacles, Teaching Note
Sales & Marketing Digital ArticleTeaching Note for Case W25155 -
Brand You: Crafting Your Personal Brand
Sales & Marketing Case Study8.95View Details Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for...