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Reputation and Its Risks
Public relations Magazine ArticleIdentify, quantify, and manage the risks to your company’s reputation long before a problem or crisis strikes. -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
Who Has the D? How Clear Decision Roles Enhance Organizational Performance
Organizational Development Magazine ArticleDecisions are the coin of the realm in business. But even in highly respected companies, decisions can get stuck inside the organization like loose change.... -
Mastering the Value Chain: An Interview with Mark Levin of Millennium Pharmaceuticals
Strategy & Execution Magazine ArticleIn this interview with HBR senior editor David Champion, Mark Levin, the founder and CEO of Millennium Pharmaceuticals, describes his vision of the future... -
What Evolution Can Teach Us About Innovation
Innovation & Entrepreneurship Magazine ArticleMany people believe that the process for achieving breakthrough innovations is chaotic, random, and unmanageable. But that view is flawed, the authors... -
3-D Negotiation: Playing the Whole Game
Strategy & Execution Magazine ArticleWhat stands between you and the yes you want? According to negotiation experts David Lax and James Sebenius, executives face obstacles in three common... -
Tilray's CEO on Becoming the First Mover in a Controversial Industry
Strategy & Execution Magazine ArticleThe author was working at a Silicon Valley bank in 2010 when some entrepreneurs pitched him on a "medical-cannabis technology company." He didn't know... -
How Medical Nonprofits Set Winning Strategy
Strategy & Execution Digital ArticleA study of nearly 100 organizations. -
Managing Authenticity: The Paradox of Great Leadership
Leadership & Managing People Magazine ArticleLeaders and followers both associate authenticity with sincerity, honesty, and integrity. It's the real thing--the attribute that uniquely defines great... -
Putting Customers in the “Wish Mode”
Customer experience Magazine ArticleDon’t settle for just making your product better. Let your customers make it great. -
A Blogger in Their Midst
Business communication Magazine ArticleLancaster-Webb’s surgical gloves are flying off the shelves, thanks to the on-line endorsements of an otherwise indiscreet employee. Should the CEO consider her a priceless marketing weapon or a grave security risk? -
Cane Mutiny: Managing a Graying Workforce (Commentary for HBR Case Study)
Organizational Development Magazine ArticleFrank Heberer, a human resources manager at Medignostics, has proposed a long-term HR strategy for the German midsize pharmaceutical company. All his... -
Local Memoirs of a Global Manager
International business Magazine ArticleManaging in my homeland taught me to treasure the provincial as well as the universal. -
Sexual Harassment Is Rampant in Health Care. Here's How to Stop It.
Finance & Accounting Digital ArticleFive steps health organizations can take. -
From Value Chain to Value Constellation: Designing Interactive Strategy
Strategy & Execution Magazine ArticleIn today's fast-changing competitive environment, strategy is no longer a matter of positioning a fixed set of activities along that old industrial model,... -
Price Gouging and the Dangerous New Breed of Pharma Companies
Global Business Digital ArticleThey are prioritizing profits over R&D. -
Enlightened Experimentation: The New Imperative for Innovation
Technology & Operations Magazine ArticleThe high cost of experimentation has long put a damper on companies' attempts to create great new products. But new technologies are making it easier... -
Biogen Unchained
Marketing Magazine ArticleWhen the biotech pioneer had to get a blockbuster drug to market fast, it didn’t lock itself into a rigid supply chain. It joined with partners to become a virtual manufacturer. -
All the Wrong Moves (HBR Case Study and Commentary)
Organizational Development Magazine ArticleNutrorim's products have been gaining national attention. In particular, sales of the company's organic, performance-enhancing sports supplement powder,... -
Making Local Knowledge Global (HBR Case Study)
Sales & Marketing Magazine ArticleDavid Martin, chief operating officer of Lexington Labs, was apprehensive about the upcoming meeting with his senior sales executives. Just a few years...
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Management Reporting at Novartis (B)
Finance & Accounting Case Study5.00View Details How should multinational corporations evaluate the performance of their subsidiaries--in local currencies or in the parent company's currency? What management... -
Genmor Pharmaceuticals' Acquisition of Vascorex Corporation
Finance & Accounting Case Study8.95View Details This case asks students to identify and evaluate the merits of two factors that have led a buy-side analyst to conclude that an acquiring company is a... -
David Pyott: The Battle for Allergan (B)
Strategy & Execution Case Study5.00View Details This case series charts the evolution of the hostile battle for Allergan and its ultimate sale to a white knight, Actavis. David Pyott had been the CEO... -
Novartis (B): Reimagining Medicine
Management Case Study5.00View Details This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis... -
Gilead: Launching Truvada in Europe
Global Business Case Study8.95View Details Gilead Sciences launched Truvada, a combination pill incorporating Gilead's individual antiviral drugs, Viread and Emtriva, in the U.S. in 2004. This... -
Finance Leadership in Novartis Consumer Health Businesses (Custom Version)
Leadership & Managing People Case Study8.95View Details Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and... -
Dementia Discovery Fund
Finance & Accounting Case Study8.95View Details After the British government searched for a venture capital organization to create a new dementia fund, it selected SV Health, a UK- and US-based healthcare... -
Takeda Pharmaceutical Company Limited (B), Japanese Version
Strategy & Execution Case Study5.00View Details This case is a follow up to HBS Case No. 721-373, Takeda Pharmaceutical Company Limited (A). Following the events of the previous case, Takeda reached... -
National Innovation Systems and Comparative Industry Evolution
Technology & Operations Case Study8.95View Details Discusses U.S. and Japanese innovation systems. Illustrates these with comparative studies of computer and pharmaceutical industries. Probes effects of... -
Merck: Managing Vioxx (A), Portuguese Version
Finance & Accounting Case Study8.95View Details This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission... -
American Cyanamid (B): Management's Response to the (A) Case
Strategy & Execution Case Study5.00View Details Supplements the (A) case. -
Rahzi's Dilemma: Decision-Making at Samudera Pharma Corporation (C)
Organizational Development Case Study5.00View Details Supplement to case SMU312. This is a three-part case. Case A introduces Rahzi Putera, a product manager at Samudera Pharma Corporation (SPC), one of Indonesia's... -
Building a Scalable Business with Small-Holder Farmers in Kenya: Honey Care's Beekeeping Model
Strategy & Execution Case Study8.95View Details Madison Ayer, Honey Care Africa (HCA) CEO, is looking to scale the business to generate more benefits for Kenyan small-holder farmers. He is seeking a... -
Shaklee Corporation: Corporate Social Responsibility
Sales & Marketing Case Study8.95View Details Having bought Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the question of how to grow the company and its reputation... -
ImmuLogic Pharmaceutical Corp. (A): March 1991
Finance & Accounting Case Study6.95View Details ImmuLogic Pharmaceutical Corp., a development-stage biotechnology company, is considering making an initial offering of common stock. The diverse perspectives... -
OrganiGram: Navigating the Cannabis Industry with "Grey Knowledge"
Leadership & Managing People Case Study8.95View Details OrganiGram Holdings Inc. (OrganiGram), a New Brunswick-based company, was a licensed producer of medical cannabis in Canada. On April 20, 2016, the Canadian... -
The Unfinished Agenda: Dr. Reddy's Laboratories Ltd
Innovation & Entrepreneurship Case Study8.95View Details Dr. K. Anji Reddy founded Dr. Reddy's Laboratories Ltd (DRL) in 1984. Since then, the company had grown to become one of the largest pharmaceutical companies... -
Building an Integrated Biopharma Company: Crucell (A)
Innovation & Entrepreneurship Case Study8.95View Details By 2009, Crucell had become the largest biopharma company in the Netherlands and a symbol of national pride. The case traces the evolution of the company... -
Roche: ESG and Access to Healthcare
Management Case Study8.95View Details In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first ESG investor event focused exclusively on its efforts... -
LP Laboratories Ltd.: Financing Working Capital
Finance & Accounting Case Study8.95View Details This case sets the context of a fast growing company; it is financing and working capital requirements and important aspects the banker should consider...
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Reputation and Its Risks
Public relations Magazine ArticleIdentify, quantify, and manage the risks to your company’s reputation long before a problem or crisis strikes. -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
Who Has the D? How Clear Decision Roles Enhance Organizational Performance
Organizational Development Magazine ArticleDecisions are the coin of the realm in business. But even in highly respected companies, decisions can get stuck inside the organization like loose change.... -
Management Reporting at Novartis (B)
Finance & Accounting Case Study5.00View Details How should multinational corporations evaluate the performance of their subsidiaries--in local currencies or in the parent company's currency? What management... -
Genmor Pharmaceuticals' Acquisition of Vascorex Corporation
Finance & Accounting Case Study8.95View Details This case asks students to identify and evaluate the merits of two factors that have led a buy-side analyst to conclude that an acquiring company is a... -
David Pyott: The Battle for Allergan (B)
Strategy & Execution Case Study5.00View Details This case series charts the evolution of the hostile battle for Allergan and its ultimate sale to a white knight, Actavis. David Pyott had been the CEO... -
Novartis (B): Reimagining Medicine
Management Case Study5.00View Details This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis... -
Gilead: Launching Truvada in Europe
Global Business Case Study8.95View Details Gilead Sciences launched Truvada, a combination pill incorporating Gilead's individual antiviral drugs, Viread and Emtriva, in the U.S. in 2004. This... -
Finance Leadership in Novartis Consumer Health Businesses (Custom Version)
Leadership & Managing People Case Study8.95View Details Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and... -
Dementia Discovery Fund
Finance & Accounting Case Study8.95View Details After the British government searched for a venture capital organization to create a new dementia fund, it selected SV Health, a UK- and US-based healthcare...