As soon as the St. Louis Cardinals’ new batting coach Mark McGwire told reporters at spring training that he had used steroids only to stay healthy, not to improve his performance, the statisticians pounced. Analyzing his power numbers, they demonstrated what we all already knew: performance enhancers work. With economic recovery and renewed competition around the corner, marketing executives need some powerful performance enhancers of their own — of the non-pharmaceutical kind.
Putting Marketing on “ROIDs”
As soon as the St. Louis Cardinals’ new batting coach Mark McGwire told reporters at spring training that he had used steroids only to stay healthy, not to improve his performance, the statisticians pounced. Analyzing his power numbers, they demonstrated what we all already knew: performance enhancers work. With economic recovery and renewed competition around […]
March 01, 2010
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.