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The Myth of Sustainable Fashion
Business and society Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
Inside IKEA's Digital Transformation, Chinese Version
Strategy & Execution Digital ArticleA Q&A with Barbara Martin Coppola, IKEA Retail's chief digital officer. -
High-Performance Marketing: An Interview with Nike’s Phil Knight
Leadership Magazine ArticleNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […] -
A Better Way to Think About Your Business Model
Business models Digital ArticleHow Nespresso used a simple business model canvas to change face of the coffee industry. -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Know What Your Customers Want Before They Do
Customer service Magazine ArticleRetailers need to target customers with the right deal at the right time. Here’s how to nail the “next best offer.” -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Where Leadership Starts
Leadership & Managing People Magazine ArticleIn May 2000, Bob Eckert sat on a plane bound for the West Coast and thought to himself, "What have I done?" He was about to become CEO of Mattel, a struggling... -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed? -
Wal-Mart Plays with Our Food
Organizational Development Digital ArticleEvery week, 140 million people - about the population of England and Germany combined - shop in a Wal-Mart store. Soon, all of these people will be eating... -
At Amazon, It’s All About Cash Flow
Finance and investing Digital ArticleHow the company finances its growth. -
China is Shopping Less, But Buying More
Marketing Digital ArticleThe Chinese shopper is finally becoming more like her counterpart in the rest of the world — at least, in some ways. Our recent research suggests that people in China are making fewer visits to stores and are spending more on each shopping trip. For instance, in 2010, Chinese shoppers went to a store every […] -
Apple Stores in China: The One Thing They Can't Fake
Sales & Marketing Digital ArticleDid you follow the mini-flap about the fake Apple store in China? A blogger who calls herself BirdAbroad found a Chinese store that looked almost exactly... -
Herman Miller CEO Brian Walker on meeting sustainability goals - with customers' help
Strategy & Execution Magazine ArticleThe CEO of the office furniture maker Herman Miller talks about his ambitious, perhaps impossible-sounding goal of relying completely on green energy... -
"I Think of My Failures as a Gift"
Leadership & Managing People Magazine ArticleLafley, the former CEO of Procter & Gamble, is regarded as one of the most successful chief executives in recent history. But like everyone else, he's... -
Starbucks’ New Logo: A Risky Move
Brand management Digital Article2010 was the year that proved that logo change is not always for the better. Gap got taken to the cleaners when it updated its branding and Tropicana came a cropper when it removed the iconic orange and straw from its packaging. Perhaps with these debacles in mind, Starbucks waited until 2011 to unveil its […] -
Online Shopping Isn't as Profitable as You Think
Finance & Accounting Digital ArticleEven Jeff Bezos wants to open a physical store. -
Agreeing on Groupon
Strategy Digital ArticleHarry Truman famously begged for a one-handed economist. Why? He was sick of his economic advisers saying “on the other hand.” Charles Schultz expressed similar frustration here. The idea that economists hedge their bets or disagree constantly with one another is a feature of the discipline. We see it today over issues such as the […]
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Ten Thousand Villages in Crisis: Can the Fair Trade Pioneer Survive and Flourish in an Economic Downturn?
Strategy & Execution Case Study8.95View Details This case examines major challenges faced by Ten Thousand Villages Canada in 2013, in the aftermath of the 2007-08 global financial crisis. Ten Thousand... -
Princess Auto (A): Changing the Supply Chain Management Landscape with Flowcasting
Technology & Operations Case Study8.95View Details This two-part case looks at flowcasting at Princess Auto, going beyond a simple presentation. Case A describes the challenges of implementing this system... -
Clothing Chris and Chrissie
Leadership & Managing People Case Study8.95View Details -
Customer Analytics at Bigbasket - Product Recommendations
Sales & Marketing Case Study8.95View Details Bigbasket was India's largest online grocery and food store established in 2011 by a group of entrepreneurs Hari Menon, Vipul Parekh, V S Ramesh, V S... -
Walmart China: Challenging Alibaba's New Retail
Technology & Operations Case Study8.95View Details Walmart miscalculated when it entered China using its "Every Day Low Prices" strategy. It struggled with value proposition, local regulations, staff incentive... -
Sustainability at IKEA Group, Japanese Version
Strategy & Execution Case Study8.95View Details By 2014, IKEA Group was the largest home furnishing company, with EUR28.5 billion of sales, and planned to reach EUR50 billion by 2020, mainly from emerging... -
August Berg: Promoting an Accessible Luxury Watch via Social Media
Sales & Marketing Case Study8.95View Details Set in September 2020, the case talks about marketing an accessible (affordable) luxury watch brand, 'August Berg', by a luxury-product distribution company,... -
Coco-Mat: The Spartan Mattress Revolution
Innovation & Entrepreneurship Case Study8.95View Details The Coco-Mat case tracks the development of the bedding brand from its initial concept in 1989 to the iconic status it had achieved by 2016. During that... -
Mariwala's Family Entrepreneurship Challenges (B)
Management Case Study5.00View Details This case discusses the dilemma faced by Harsh Mariwala, the business leader who relinquished the CEO position of Marico Limited, his family-owned fast-moving... -
Westeron: Rallying "The Crowd" To Reboot Innovation
Innovation & Entrepreneurship Case Study8.95View Details Westeron, a well-known kitchen, bath and home products retailer, created the "Takeoff" program in 2015 to enhance its product pipeline by connecting emerging... -
Eataly: Reimagining the Grocery Store
Sales & Marketing Tool25.00View Details Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial... -
Kjell and Company: Motivating Salespeople with Incentive Compensation (D)
Sales & Marketing Case Study5.00View Details Kjell & Company was a Swedish retail electronics chain. The company's products consisted of home electronics and accessories. The company was noted for... -
Restructuring at Neiman Marcus Group (A)
Finance & Accounting Case Study8.95View Details This case explores the use of advanced out-of-court restructuring techniques from the perspective of a company facing looming debt maturities and an overleveraged... -
Zalora: Dressing Up the Mobile App to Engage Customers
Sales & Marketing Case Study8.95View Details In March 2013, Zalora, a leading online fashion retailer in Asia-Pacific, had diversified it sales channels by launching the Zalora mobile app. Almost... -
Trader Joe's: At a crossroads?
Strategy & Execution Case Study8.95View Details When Covid-19 hit the US in 2020, the grocery retail industry underwent a greatly accelerated digital transformation as consumers' habits changed drastically... -
Mothercare, 2014
Strategy & Execution Case Study14.00View Details In early 2014, Mothercare was the UK's leading retailer of mother-and-baby products. In fiscal 2013, it generated £341 million in revenues from its 255... -
Toy World, Inc., Japanese Version
Finance & Accounting Case Study8.95View Details A shift from seasonal to level production of toys will change the seasonal cycle of Toy World's working capital needs and necessitate new bank credit... -
Performance Indicator
Innovation & Entrepreneurship Case Study6.95View Details Performance Indicator is a start-up that holds patents on the use of color-change technology to indicate when golf balls have been damaged by exposure... -
ChemBright, Inc., Spanish Version
Technology & Operations Case Study8.95View Details ChemBright is a small start-up company that manufactures private-label household chemicals. The company sells its products to grocery chains in the New... -
Saturn: A Different Kind of Car Company
Strategy & Execution Case Study6.95View Details Saturn was General Motors' (GM) response to Japanese companies' dominance of the small car market during the mid-1980s. In the three-and-a-half years...
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The Myth of Sustainable Fashion
Business and society Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
Inside IKEA's Digital Transformation, Chinese Version
Strategy & Execution Digital ArticleA Q&A with Barbara Martin Coppola, IKEA Retail's chief digital officer. -
High-Performance Marketing: An Interview with Nike’s Phil Knight
Leadership Magazine ArticleNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […] -
A Better Way to Think About Your Business Model
Business models Digital ArticleHow Nespresso used a simple business model canvas to change face of the coffee industry. -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Know What Your Customers Want Before They Do
Customer service Magazine ArticleRetailers need to target customers with the right deal at the right time. Here’s how to nail the “next best offer.” -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Where Leadership Starts
Leadership & Managing People Magazine ArticleIn May 2000, Bob Eckert sat on a plane bound for the West Coast and thought to himself, "What have I done?" He was about to become CEO of Mattel, a struggling... -
Ten Thousand Villages in Crisis: Can the Fair Trade Pioneer Survive and Flourish in an Economic Downturn?
Strategy & Execution Case Study8.95View Details This case examines major challenges faced by Ten Thousand Villages Canada in 2013, in the aftermath of the 2007-08 global financial crisis. Ten Thousand...