-
Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
The Psychology of Your Scrolling Addiction
Leadership & Managing People Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
Time management Digital ArticleTrack and schedule your usage. -
How Brands and Influencers Can Make the Most of the Relationship
Sales & Marketing Magazine ArticleEven as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little... -
What CEOs Have Learned About Social Media
Sales & Marketing Digital ArticleA new study shows what's changed. -
The Rise of the Digital CMO
Marketing Digital ArticleMany CMOs see their digital future, but still struggle to make the case across the executive ranks. -
3 Rules for Experts Who Want More Influence
Leadership & Managing People Digital ArticleFor starters, don't call yourself an expert. -
The True So-What of Social Media
Business communication Digital Article“Social media” is one of those terms that means different things to different people. Some history: it was originally associated with Web 2.0, the Web’s shift from publishing to a platform for the masses to share content and opinions. Then the corporate world caught on that social media wasn’t just for consumers; the term Enterprise […] -
It’s Time for a “Slow Conversation” Movement
Business communication Digital ArticleThree resolutions that swim against the mass-connectivity tide. -
Facebook's Culture Problem May Be Fatal
Communication Digital ArticleFacebook's imbroglio over privacy reveals what may be a fatal business model. I know because my students at Parsons The New School For Design tell me... -
Twitter’s Business Model: Brilliant or Non-Existent?
Strategy Digital ArticleIt has become a popular game, even among investors who should know better, to dismiss Twitter based on lack of a business model. But there is a difference between not generating income and lack of a business model. I believe that, in just a few short months, Twitter will show the world that not only […] -
The Unanticipated Consequences of a Frictionless Mobile Experience
Mobile and wireless technology Digital ArticleBecoming mobile-friendly engages new kinds of customers — and yields surprising results. -
The Facebook Story Is About Agility, Not Privacy
Social media Digital ArticlePrivacy. It’s the key word in most Facebook-related headlines these days. But it’s not the key idea. I believe that what’s really being tested here is not the limits of privacy but the notion of agility — the ability of an organization to implement rapid iterations in their products and services for better and/or worse. […] -
Vancouver’s Twitter Lesson
Social media Digital ArticleDon’t fault us for not getting the torch up in time, Canadians invented insulin not viagra. #van2010 #olympics Joseph Uranowki’s joke entered the flow of Olympic tweets during the opening ceremonies. Just moments before, live broadcasts showed three legs of the Olympic cauldron rising out of the stadium floor, while a fourth conspicuously failed to […] -
What Do We Know About False News?
Web-based technologies Big IdeaA roundup of the latest thinking -
The Faustian Bargain of Online Services
Technology and analytics Digital ArticleThe convenience of cloud computing comes at a cost, even for sophisticated users. -
What We Talk About When We Talk About “Social”
Social enterprise Digital ArticleSocial media, social enterprise, social era… Do we even know what we’re saying anymore? -
The Power of Reflected Glory Marketing
Sales & Marketing Digital ArticleI love Glad Press'n Seal - a kind of futuristic plastic wrap that actually keeps your food sealed in its bowl, even when you accidentally knock it off... -
How Netflix's Content Strategy Is Reshaping Movie Culture
Strategy & Execution Digital ArticleAre people not getting your references? Blame streaming platforms. -
What People Hate About Being Managed by Algorithms, According to a Study of Uber Drivers, Chinese Version
Technology & Operations Digital ArticleIt's like having a micromanaging boss who's always watching you.
-
Work Smarter with Evernote
9.99View Details Whether you've always wanted to try Evernote or have only dabbled with it in the past, you can take your professional life to the next level by making... -
To Kill a Tweeting Bird: The Suspension of Twitter Operations in Nigeria
Strategy & Execution Case Study8.95View Details On the evening of June 4, 2021, the Nigerian government ordered the suspension of business operations for Twitter in Nigeria, accusing the social media... -
EMC2: Delivering Customer Centricity
Sales & Marketing Case Study6.95View Details This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management... -
Domino's Pizza
Strategy & Execution Case Study8.95View Details The vice-president of communications for Domino's Pizza International (Domino's), faced a significant threat to his company's reputation involving negative... -
vineyard vines and The Brotherhood of the Traveling Pants
Sales & Marketing Case Study8.95View Details This case, "vineyard vines and The Brotherhood of the Traveling Pants," introduces students to a unique partnership in the social media advertising world.... -
NASCAR: Leading a Marketing Transformation in a Time of Crisis
Sales & Marketing Case Study8.95View Details It is February 2011 and Brian France, CEO of NASCAR (the National Association for Stock Car Auto Racing), is facing a crisis. In the last five years,... -
Work Smarter with Twitter and HootSuite
Communication BookYou're on Twitter but can't keep up with the onslaught of incoming messages. You're also not sure how to extract value from this social media phenomenon--especially... -
Growing on YouTube: Eric Kim's Story
Management Case Study8.95View Details In 2020, when everyone had been quarantined at home due to the COVID-19 pandemic, South Korea-based Eric Kim jumped onto YouTube, a video-sharing digital... -
Linkfluence: Building on ActSocial's Relationships
Innovation & Entrepreneurship Case Study8.95View Details Founded in 2008 in Singapore and China, ActSocial was a social marketing company that initially provided brands with word-of-mouth (WOM) marketing services.... -
Philips versus Matsushita: The Competitive Battle Continues, Spanish Version
Global Business Case Study8.95View Details Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades,... -
Glossier: Co-Creating a Cult Brand with a Digital Community
Sales & Marketing Case Study8.95View Details Glossier's proclaimed strategy was "born from content, fueled by community". The digital-first, direct-to-consumer beauty brand had experienced rapid... -
A Startup on a Mission to Expand K-Pop Artists' Freedom
Innovation & Entrepreneurship Case Study8.95View Details K-pop is thriving for industry veterans and entrepreneurs alike, but is a complex industry. This case is about launching a disruptive media brand that... -
Technical Note: Instagram for Educators
Communication Case Study8.95View Details Students engagement in their learning process drives better performance and higher information retention. The use of Instagram in the classroom has revealed... -
Cheyef Halak: Driving Social Change in Lebanon
Sales & Marketing Case Study8.95View Details In 2011, Lebanese television station LBCI partnered with Impact BBDO to develop Cheyef Halak, a marketing and social media program that aimed to create... -
Generating Perceptual Maps from Social Media Data
Sales & Marketing Case Study8.95View Details Companies have long struggled to get a handle on how consumers feel about brands and products in real time. Perceptual maps are often use to help visualize... -
Science of Social Influence - HP Brandclout
Leadership & Managing People Case Study8.95View Details Hewlett-Packard (HP) has been a 75-year-old technology leader with operations across 170 countries and an employee strength of over 3,20,000 employees.... -
Marie Jackson: Revitalizing Renfield Farms, Spanish Version
Leadership & Managing People Case Study8.95View Details Marie Jackson becomes chief executive officer of Renfield Farms during a period of sluggish growth and an organizational crisis. Jackson develops a new... -
Facebook, Inc.
Innovation & Entrepreneurship Case Study8.95View Details The case dilemma centers around Sheryl Sandberg, Facebook's chief operating officer (COO) and second in command. She is looking to take the company to... -
Facebook (in 2013): Will Wall Street Hit the "Like" Button?
Innovation & Entrepreneurship Case Study8.95View Details The case opens with Sheryl Sandberg finding herself in the role of chief operating officer for Facebook alongside the 28 year-old Founder/CEO, Mark Zuckerberg.... -
SUGAR Cosmetics: Employee Influencers and Channel Conflict (A)
Management Case Study8.95View Details Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over...
-
Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
The Psychology of Your Scrolling Addiction
Leadership & Managing People Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
Time management Digital ArticleTrack and schedule your usage. -
How Brands and Influencers Can Make the Most of the Relationship
Sales & Marketing Magazine ArticleEven as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little... -
What CEOs Have Learned About Social Media
Sales & Marketing Digital ArticleA new study shows what's changed. -
Social Media Analytics for Enterprises: Typology, Methods, and Processes
Sales & Marketing Digital ArticleThis article provides an overview of social media analytics for managers that seek to utilize the practice for social media intelligence. Currently, managers... -
The Rise of the Digital CMO
Marketing Digital ArticleMany CMOs see their digital future, but still struggle to make the case across the executive ranks. -
3 Rules for Experts Who Want More Influence
Leadership & Managing People Digital ArticleFor starters, don't call yourself an expert. -
Understanding the Business Environment, Linking with Its History
Communication Digital ArticleCorporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of... -
The True So-What of Social Media
Business communication Digital Article“Social media” is one of those terms that means different things to different people. Some history: it was originally associated with Web 2.0, the Web’s shift from publishing to a platform for the masses to share content and opinions. Then the corporate world caught on that social media wasn’t just for consumers; the term Enterprise […]