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Who’s Benefiting from MOOCs, and Why
Business education Digital ArticleNew survey data from Coursera. -
Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
Communities of Practice: The Organizational Frontier
Organizational Development Magazine ArticleA new organizational form is emerging in companies that run on knowledge: the community of practice. And for this expanding universe of companies, communities... -
Where Is Tech Going in 2023?
AI and machine learning Digital ArticleSix trends that will define the next year, according to McKinsey experts. -
The Psychology of Your Scrolling Addiction
Leadership & Managing People Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
The 4 Tiers of Digital Transformation
Disruptive innovation Digital ArticleA framework to ensure your digital investments are driven by strategic objectives. -
Alibaba and the Future of Business
Strategy Magazine ArticleLessons from China’s innovative digital giant -
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
Time management Digital ArticleTrack and schedule your usage. -
Yes, the Metaverse Is Still Happening
Web-based technologies Digital ArticleDon’t get left behind while competitors continue to invest in virtual environments. -
How Brands and Influencers Can Make the Most of the Relationship
Sales & Marketing Magazine ArticleEven as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little... -
How to Email Someone You Haven't Talked to in Forever
Communication Digital ArticleYes, it's awkward, but you should still do it. -
Why the Wall Street Journal Online Will (Eventually) Go Free
Web-based technologies Digital ArticleIt’s not often that the conventional wisdom in business gets turned on its head not once but twice in a month’s time. But Rupert Murdoch’s recent statements, following News Corps’ acquisition of Dow-Jones, that he intends to keep the Wall Street Journal’s website a subscription service certainly qualifies. Until earlier this year, the pundits of […] -
What CEOs Have Learned About Social Media
Sales & Marketing Digital ArticleA new study shows what's changed. -
The Gamer Disposition
Hiring and recruitment Digital ArticleToday’s multiplayer online games are large, complex, constantly evolving social systems. Their perpetual newness is what makes them enticing to players. Each generation of games begets Browse the entire HBR List.Listen to the podcast.Take the poll. a new generation of participants who develop what we call the gamer disposition. It’s exactly the disposition you should […] -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
eBay’s Disappearing Customer Focus
Customer experience Digital ArticleEveryone has less acute hearing as we grow older. Include eBay in this group as well. New eBay chief John Donahoe has recently done several things to decrease his maturing company’s ability to listen to its customers. In doing so, he has put the company on a path toward a more “traditional” e-retailer at the […] -
AI Prompt Engineering Isn't the Future
Technology & Operations Digital ArticleAsking the perfect question is less important than really understanding the problem you're trying to solve. -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed? -
The Rise of the Digital CMO
Marketing Digital ArticleMany CMOs see their digital future, but still struggle to make the case across the executive ranks.
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GE and the Industrial Internet, Chinese Version
Technology & Operations Case Study8.95View Details CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial... -
Work Smarter with Evernote
9.99View Details Whether you've always wanted to try Evernote or have only dabbled with it in the past, you can take your professional life to the next level by making... -
Analyze Big Data Using SAS: An Interactive Goal Oriented Approach: The Complete Lecture
Technology & Operations Case Study8.95View Details Many software products in the market today handle big data and conduct advanced analytics. One of these is Statistical Analysis System (SAS), a popular... -
To Kill a Tweeting Bird: The Suspension of Twitter Operations in Nigeria
Strategy & Execution Case Study8.95View Details On the evening of June 4, 2021, the Nigerian government ordered the suspension of business operations for Twitter in Nigeria, accusing the social media... -
EMC2: Delivering Customer Centricity
Sales & Marketing Case Study6.95View Details This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management... -
Domino's Pizza
Strategy & Execution Case Study8.95View Details The vice-president of communications for Domino's Pizza International (Domino's), faced a significant threat to his company's reputation involving negative... -
vineyard vines and The Brotherhood of the Traveling Pants
Sales & Marketing Case Study8.95View Details This case, "vineyard vines and The Brotherhood of the Traveling Pants," introduces students to a unique partnership in the social media advertising world.... -
NASCAR: Leading a Marketing Transformation in a Time of Crisis
Sales & Marketing Case Study8.95View Details It is February 2011 and Brian France, CEO of NASCAR (the National Association for Stock Car Auto Racing), is facing a crisis. In the last five years,... -
Work Smarter with Twitter and HootSuite
Communication BookYou're on Twitter but can't keep up with the onslaught of incoming messages. You're also not sure how to extract value from this social media phenomenon--especially... -
Digital Intelligence
99.00View Details No matter your role, technology continues to transform how you do your work. With access to a dizzying array of new tools, customer insights, and data,... -
Growing on YouTube: Eric Kim's Story
Management Case Study8.95View Details In 2020, when everyone had been quarantined at home due to the COVID-19 pandemic, South Korea-based Eric Kim jumped onto YouTube, a video-sharing digital... -
Linkfluence: Building on ActSocial's Relationships
Innovation & Entrepreneurship Case Study8.95View Details Founded in 2008 in Singapore and China, ActSocial was a social marketing company that initially provided brands with word-of-mouth (WOM) marketing services.... -
Philips versus Matsushita: The Competitive Battle Continues, Spanish Version
Global Business Case Study8.95View Details Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades,... -
InnoCentive.com (A), Spanish Version
Leadership & Managing People Case Study8.95View Details InnoCentive.com, a firm connecting R&D labs of large organizations to diverse external solvers through innovation contests, has to decide if they will... -
JD: Envisioning the Future of Retail (A), Chinese Version
Technology & Operations Case Study8.95View Details JD, China's second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company... -
invisaWear Smart Jewelry: Providing Peace of Mind
Technology & Operations Case Study8.95View Details invisaWear is a start-up that used Internet of Things (IoT) technology to create a fashionable, single-purpose wearable for young females to provide them... -
Glossier: Co-Creating a Cult Brand with a Digital Community
Sales & Marketing Case Study8.95View Details Glossier's proclaimed strategy was "born from content, fueled by community". The digital-first, direct-to-consumer beauty brand had experienced rapid... -
A Startup on a Mission to Expand K-Pop Artists' Freedom
Innovation & Entrepreneurship Case Study8.95View Details K-pop is thriving for industry veterans and entrepreneurs alike, but is a complex industry. This case is about launching a disruptive media brand that... -
Technical Note: Instagram for Educators
Communication Case Study8.95View Details Students engagement in their learning process drives better performance and higher information retention. The use of Instagram in the classroom has revealed... -
HBR Insights Web3, Crypto, and Blockchain Collection (3 Books)
Management BookWhat do Web3, Crypto, and Blockchain really mean for business today? Like the dot-com bust before it, the crypto moment of the early 2020s seemed to rise...
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Who’s Benefiting from MOOCs, and Why
Business education Digital ArticleNew survey data from Coursera. -
Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
Communities of Practice: The Organizational Frontier
Organizational Development Magazine ArticleA new organizational form is emerging in companies that run on knowledge: the community of practice. And for this expanding universe of companies, communities... -
Where Is Tech Going in 2023?
AI and machine learning Digital ArticleSix trends that will define the next year, according to McKinsey experts. -
Should You Use ChatGPT to Write a Resume?
Technology & Operations AdviceIt depends on the role you're applying to. -
The Psychology of Your Scrolling Addiction
Leadership & Managing People Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
The 4 Tiers of Digital Transformation
Disruptive innovation Digital ArticleA framework to ensure your digital investments are driven by strategic objectives. -
Alibaba and the Future of Business
Strategy Magazine ArticleLessons from China’s innovative digital giant -
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
Time management Digital ArticleTrack and schedule your usage. -
Yes, the Metaverse Is Still Happening
Web-based technologies Digital ArticleDon’t get left behind while competitors continue to invest in virtual environments.