The declaration of surrender was touted as a triumph: “Microsoft Loves Linux,” the headline read, but just a decade earlier, the firm’s then CEO, Steve Ballmer, had called Linux a cancer. The all-powerful tech giant had lost and lost badly — to a ragtag band of revolutionaries, no less — but still seemed strangely upbeat.
What Successful Movements Have in Common
Discipline, for starters.
November 30, 2016
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How to convince the unconvincable.
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New!
HBR Learning
Persuading Others Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Persuading Others. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to convince the unconvincable.