The finding: Brief exposure to a foreign culture—even to a symbol of it—can make you adopt the ideas and behaviors of that culture.
A version of this article appeared in the March 2013 issue of Harvard Business Review.
When in Chinatown, You Really Do Think More Chinese
The finding: Brief exposure to a foreign culture—even to a symbol of it—can make you adopt the ideas and behaviors of that culture. The research: Adam Alter and his research partner Virginia Kwan of Arizona State asked 50 Americans of European descent walking through New York’s Chinatown or Upper East Side to forecast the weather […]