Idea in Brief

The Ambition

Leaders set broad corporate goals and want all functions to collaborate to achieve them.

The Problem

Performance management systems often use scorecards that encourage managers and employees to take an overly narrow, short-term view of performance that undermines collaboration. In scrambling to hit their numbers, people lose sight of larger goals and jockey for resources or credit.

The Solution

Institute a four-part performance scorecard that establishes shared goals on strategic targets while still holding employees accountable for delivering individual results. Each component should be weighted according to its importance in helping the company reach its strategic aims.

Leaders at TechCo, a fast-growing maker of marketing analytics software (a real firm we’ve disguised for this article), faced a puzzling problem: Though the sales and installation teams were hitting all their targets, many new customers were seriously dissatisfied. Digging in, the executives discovered that while each department was measuring its teams’ performance at their respective tasks, no one had any incentive to ensure that all the pieces fit together—that the software was customized to generate accurate analytics for each customer’s complex, nuanced requirements and went live on time. As a result, customers were complaining loudly.

A version of this article appeared in the September–October 2022 issue of Harvard Business Review.