Imagine you are an entrepreneur who loves to challenge the status quo. You’ve just come up with a unique product you’re excited to share with the world, but you’re also worried that people won’t understand it. What should you do?
To Sell an Unconventional Product, Tell a Compelling Story
Selling original or quirky products is often an uphill battle. But research that involved an analysis of quirky products sold by some 7,000 craft entrepreneurs on Etsy suggests that effective storytelling that helps people relate to such offerings can turn them into successes. This article shares three storytelling techniques that work.