How much of your company’s ad budget funds disinformation? You might believe the answer to be “none.” After all, most reputable brands don’t actively seek to run ads alongside conspiracy theorists, white supremacists, and troll farms. Unfortunately, that’s no guarantee. If you’re not routinely auditing your programmatic ad buys or partnering directly with the websites you want to run ads on, it’s highly likely that — by default — your brand is directly contributing to the disinformation economy.