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Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
A Lean Startup Approach to International Development
Innovation & Leadership Digital ArticleLarge-scale planning isn't the answer. -
To Make Lean Startups Work, You Need a Balanced Team
Innovation & Leadership ResearchResearchers found educationally diverse teams perform better, but adding MBAs to the mix has both negative and positive effects. -
The Secret to Lean Innovation Is Making Learning a Priority
Innovation Digital ArticleSuccess can skyrocket when lessons are systematically captured and made available to everyone. -
How to Profit from “Lean Advertising”
Advertising Magazine ArticleOnline video offers a way to achieve higher engagement with consumers for far less money. -
Looking to Join the Lean Start-up Movement?
Innovation & Leadership Digital ArticleThree pointers for using the theory in practice. -
Transient Advantage
Strategy & Execution Magazine ArticleFor decades, the business world has been fixated on achieving sustainable competitive advantage, a position within an industry that allows a company to... -
The Limits of the Lean Startup Method
Finance & Accounting Digital ArticleToo much testing can backfire. -
NewTV Is the Antithesis of a Lean Startup. Can It Work?
Entrepreneurship Digital ArticleHow entrepreneurship changes when cash is abundant. -
In Big Companies, Lean Is Only One Piece of the Puzzle
Innovation & Leadership Digital ArticleAt mature companies, it's tougher to turn on a dime. -
The Barriers Big Companies Face When They Try to Act Like Lean Startups
Strategy & Execution ResearchAccording to a survey of executives. -
Lean Strategy
Entrepreneurship Magazine ArticleStart-ups need both agility and direction. -
What Is Strategy? It's a Lot Simpler Than You Think
Management VideoTo many people, strategy is a total mystery. But it's really not complicated, says Harvard Business School's Felix Oberholzer-Gee, author of "Better,... -
“Lean In” Messages and the Illusion of Control
Gender ResearchResearchers found a downside to messages of empowerment. -
This Program Uses Lean Startup Techniques to Turn Scientists into Entrepreneurs
Innovation & Leadership Digital ArticleAnd it's changing the way they do science. -
What the Lean Startup Method Gets Right and Wrong
Entrepreneurs and founders Digital ArticleIt puts a premium on customer experience, but undervalues strategic thinking. -
Getting Physicians to Buy in to Lean Health Care
Change management Digital ArticleEditor’s note: For more on the future of health care visit the HBR Insight Center on Health Care Innovations. In the April issue of HBR, Tom Lee describes the story of Gary Kaplan applying lean methodologies he learned from Boeing executives to improve performance at Seattle’s Virginia Mason Health Center. As much as health care […] -
Four Lean Advertising Campaigns That Went Viral
Advertising Digital ArticleInexpensive videos can sell products, but you’ve got to know what works (and what doesn’t). -
Lean Doesn't Always Create the Best Products
Innovation & Leadership Digital ArticleEmpathetic design takes more time but delivers better results. -
How GE Applies Lean Startup Practices
Operations and supply chain management Digital ArticleThey’re reinventing their appliance business with rapid prototyping.
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Danimal in South Africa: Management Innovation at the Bottom of the Pyramid
Innovation & Entrepreneurship Case Study8.95View Details The case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created... -
A Brief Note on Hoshin Kanri: Strategy Deployment
Technology & Operations Case Study8.95View Details Hoshin kanri (HK), or strategy deployment, has been an integral part of the company management practices of some of the most successful Lean-practicing... -
EcoMatcher: Beyond the Triple Bottom Line
Management Case Study8.95View Details This case tells the story of EcoMatcher - a green and socially responsible enterprise that has found a scalable and profitable business model planting... -
Meesho (B): Technology Enablement of Small Retailers
Innovation & Entrepreneurship Case Study5.00View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
The Start of the Start: Entrepreneurial Opportunity Identification and Evaluation
Management Case Study8.95View Details Twelve entrepreneurs were interviewed to understand the most effective paths that founders can take to identify and evaluate promising opportunities.... -
Product-Market Alignment
Technology & Operations Case Study8.95View Details The ability to achieve product-market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult... -
SBE - Startup Booster for Entrepreneurs: Where the Student is the Case Study
Innovation & Entrepreneurship Case Study8.95View Details This case is about INSEAD's Startup Booster for Entrepreneurs (SBE) and the MBA students who choose the elective. The unique course is designed to immerse... -
Continuous Design Using Hypothesis-Driven Development
Management Case Study8.95View Details This technical note introduces readers to two important concepts involving design in the digital sphere: continuous design and hypothesis-driven design... -
Dropbox: 'It Just Works'
Innovation & Entrepreneurship Case Study6.95View Details Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a... -
Re:Build Manufacturing-Reimagining the Conglomerate
Management Case Study8.95View Details In October 2021, Miles Arnone, CEO of Re:Build Manufacturing (Re:Build), was thinking about Re:Build's next acquisition. Arnone contemplated the pros... -
Essent: From a State-Owned Utility to a Commercial Company
Technology & Operations Case Study14.00View Details Patrick Lammers, Chief Commercial Officer (CCO) for the Dutch energy company Essent NV, once a state-owned company, was pleased with the progress Essent's... -
Hypothesis-Driven Entrepreneurship: The Lean Startup
Innovation & Entrepreneurship Case Study8.95View Details Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate... -
Facilitating Digital Development with Agile User Stories
Management Case Study8.95View Details Implicitly or explicitly, product-development teams in digital spaces will go through a process of gathering and employing data to help them create and... -
Xbox Game Pass: Business Model Optimization and Transformation
Management Case Study8.95View Details Microsoft launched the Xbox gaming console on November 15, 2001. For years, Microsoft used the "razor-razorblade" business model for Xbox by subsidizing... -
The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed
35.00View Details Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix.... -
Academic Entrepreneurship: Navigating Commercialization Challenges
Innovation & Entrepreneurship Case Study8.95View Details In September 2015, Pooja Viswanathan, a post-doctoral research scientist, emerged perplexed after a meeting with her post-doc supervisor. The purpose... -
A Scientific Approach to Creating a New Business: MiMoto (Abridged Version)
Management Case Study8.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
EcoMatcher: Daring to Make a Difference
Management Case Study8.95View Details This case tells the story of Bas Fransen, who evolved from a senior executive at Fortune Global 500 companies to founder of EcoMatcher - a socially responsible... -
Meesho (A): Exploring Hyperlocal Fashion
Innovation & Entrepreneurship Case Study8.95View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
A Brief Guide to A3
Technology & Operations Case Study8.95View Details This brief note provides a description of the A3 communication tool using classic problem-solving methodology associated with the Toyota Production System....
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Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
EcoMatcher: Daring to Make a Difference, Teaching Note
Management Digital ArticleTeaching Note for Case ST123 -
A Lean Startup Approach to International Development
Innovation & Leadership Digital ArticleLarge-scale planning isn't the answer. -
Danimal in South Africa: Management Innovation at the Bottom of the Pyramid
Innovation & Entrepreneurship Case Study8.95View Details The case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created... -
A Brief Note on Hoshin Kanri: Strategy Deployment
Technology & Operations Case Study8.95View Details Hoshin kanri (HK), or strategy deployment, has been an integral part of the company management practices of some of the most successful Lean-practicing... -
To Make Lean Startups Work, You Need a Balanced Team
Innovation & Leadership ResearchResearchers found educationally diverse teams perform better, but adding MBAs to the mix has both negative and positive effects. -
EcoMatcher: Beyond the Triple Bottom Line
Management Case Study8.95View Details This case tells the story of EcoMatcher - a green and socially responsible enterprise that has found a scalable and profitable business model planting... -
The Secret to Lean Innovation Is Making Learning a Priority
Innovation Digital ArticleSuccess can skyrocket when lessons are systematically captured and made available to everyone. -
Managing supply chains in a world that is no longer flat
Technology & Operations Digital ArticleDeglobalization and digitalization were gathering force when COVID-19 confirmed what many companies already suspected: Supply chains need to undergo a... -
How to Profit from “Lean Advertising”
Advertising Magazine ArticleOnline video offers a way to achieve higher engagement with consumers for far less money.