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How a “Pay-to-Quit” Strategy Can Reveal Your Most Motivated Employees
Employee incentives Digital ArticleEverybody wins with this program. -
What Was the Question?
Organizational Development Magazine ArticleBehavioral economists know that because people struggle to think about money and risk in a systematic way, they may make irrational, counterproductive... -
How Merrill Lynch Is Planning for Its Customers to Live to 100
Business and society Digital ArticleIt’s a shift that many companies will need to make in the coming years. -
Algorithmic Nudges Don't Have to Be Unethical, German Version
Technology & Operations Digital ArticleThese tools often benefit companies at the expense of workers - but there's a better way. -
China's New Innovation Advantage, German Version
Global Business SpotlightEight of the 10 fastest companies ever to reach a $1 billion valuation are Chinese, and six of them were founded in 2014 alone. Whatever has propelled... -
When Solving Problems, Think About What You Could Do, Not What You Should Do
Finance & Accounting Digital ArticleIt will help you generate more creative solutions. -
Improving Health Care by Gamifying It
Behavioral economics Digital ArticlePrompts and rewards can help patients stick to their treatments. -
Building Organizational Resilience, Arabic Version
Organizational Development SpotlightIn unstable times the routines organizations use to get work done often break down. When that happens, teams need to shift gears quickly and add two other... -
What Makes People Upgrade Products? Thinking About Self-Improvement
Sales & Marketing Digital ArticlePeople splurge when they think they've grown. -
An Anthropologist Walks into a Bar...
Sales & Marketing Magazine ArticleWhen "BeerCo" found its pub sales falling, market research and competitive analysis provided no help. So it sent out a team of social anthropologists... -
How to Nudge Your Customers Without Pushing Them Away
Finance & Accounting ResearchNew research on default settings. -
Break Down the Wall of Assumptions
Team members at a boutique hotel challenge their beliefs about their business, with the goal of identifying new opportunities. -
The End of Rational Economics
Recessions Magazine ArticleYour company has been operating on the premise that people—customers, employees, managers—make logical decisions. It’s time to abandon that assumption. -
What We Miss When We Judge a Decision by the Outcome
Behavioral economics Digital ArticleNew research on taking intentions into account. -
Building Behavioral Science Capability in Your Company
Finance & Accounting Digital ArticleA six-step plan for sharing insights. -
Balance Intuition and Data
Big data on its own is meaningless. Human intuition on its own is deeply flawed. But taken together, they can help us gain deep insights into complex... -
Fooled by Experience
Organizational Development Magazine ArticleWe interpret the past--what we've experienced and what we've been told--to chart a course for the future. It seems like a reasonable approach, but it... -
Why COOs Should Think Like Behavioral Economists
Finance & Accounting Digital ArticleThe job is about shaping people's choices. -
Research: Consumers Prefer Products Created by Mistake
Finance & Accounting Digital ArticleBut only if they appear unintentional. -
Are You Sabotaging Your Team's Change Efforts?
By recognizing your unconscious resistance to change, you can become better equipped to embrace it.
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Corporate Average Fuel Economy Standards 2017-2025
Global Business Case Study8.95View Details In December 2011, the United States National Highway Traffic Safety Administration (NHTSA) and the Environmental Protection Agency issued a joint proposal... -
Stanford Management Company in 2017: Venture Capital and Other Asset Allocation
Finance & Accounting Case Study8.95View Details Greg Milani, Senior Managing Director of the Stanford Management Company, considers how much of Stanford's $27 billion endowment to allocate to early... -
Making stickK Stick: The Business of Behavioral Economics, Vietnamese Version
Sales & Marketing Case Study8.95View Details stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business... -
Powerball: Somebody's Gotta Win!
Leadership & Managing People Case Study8.95View Details The case evolves around the Powerball lottery and the rule changes implemented in 2015, which, among other things, changed the chances of winning the... -
Behavioural Insights Team (B)
Leadership & Managing People Case Study5.00View Details -
Mr. KLM (C): Jaap
Organizational Development Case Study5.00View Details The three-part case study "Mr. KLM" recounts the story of the world's deadliest plane accident: the crash of two Boeing 747 aircraft at Tenerife in 1977.... -
Bamara Border Dispute - Subsequent War Telegram for Ebegonian Diplomats
Sales & Marketing Case Study5.00View Details Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective... -
Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry
Global Business Case Study8.95View Details Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses... -
Selling CFLs at Wal-Mart, Epilogue
Sales & Marketing Case Study5.00View Details In early 2009, Wal-Mart executive Andy Barron realized the firm's lighting business was facing a challenge. After achieving a goal of selling 100 million... -
Updating Probabilities
Leadership & Managing People Case Study8.95View Details Individuals' judgement of probabilities-the likelihood of different events to occur, or the attribution of likely causes to what has occurred-is plagued... -
Acquisition Wave in the Fine Chemicals Industry (B)
Strategy & Execution Case Study5.00View Details Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals... -
From mHealth Hackathon to Reality: Diabetes Care
Strategy & Execution Case Study8.95View Details This case explores the development of a business plan for a mobile health application for diabetes care. The case depicts a student team excited about... -
Behavioural Insights Team (A), Japanese Version
Leadership & Managing People Case Study8.95View Details The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B... -
Acquisition Wave in the Fine Chemicals Industry (A)
Strategy & Execution Case Study8.95View Details Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals... -
Unilever Vietnam: A One-Rinse Revolution Towards a Sustainable Future (B)
Sales & Marketing Case Study5.00View Details Supplement to case SMU117. Part B of this case series takes place in December 2008, a little more than a year following the events of part A. Although... -
Why Do Good Managers Choose Poor Strategies?
Leadership & Managing People Case Study8.95View Details The uncertainty and complexity of most business environments make successful management a difficult art. Frequently, bright, experienced, well-educated... -
Express Scripts: Promoting Prescription Drug Home Delivery (A)
Innovation & Entrepreneurship Case Study8.95View Details The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees.... -
Note on Behavioural Finance
Finance & Accounting Case Study8.95View Details Behavioural economics, a relatively new branch of study, formally began in the 1980s and has garnered increasing attention from economists and neuroscientists... -
Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence
Sales & Marketing Case Study8.95View Details This case explores InsurTech start-up Lemonade's disruptive new business model aimed at creating and delivering a 'shockingly great user experience' around... -
Mr. KLM (B): Captain van Zanten
Organizational Development Case Study5.00View Details The three-part case study "Mr. KLM" recounts the story of the world's deadliest plane accident: the crash of two Boeing 747 aircraft at Tenerife in 1977....
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How a “Pay-to-Quit” Strategy Can Reveal Your Most Motivated Employees
Employee incentives Digital ArticleEverybody wins with this program. -
Harvard Business Review, November/December 2020
Strategy & Execution Magazine Issue19.95View Details Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives,... -
Corporate Average Fuel Economy Standards 2017-2025
Global Business Case Study8.95View Details In December 2011, the United States National Highway Traffic Safety Administration (NHTSA) and the Environmental Protection Agency issued a joint proposal... -
Stanford Management Company in 2017: Venture Capital and Other Asset Allocation
Finance & Accounting Case Study8.95View Details Greg Milani, Senior Managing Director of the Stanford Management Company, considers how much of Stanford's $27 billion endowment to allocate to early... -
Behavioral Economics and Choice Architecture
Leadership & Managing People Digital ArticleThis module note for instructors describes a module on the design of choice architecture solutions to organizational problems. -
Harvard Business Review, May/June 2021
Leadership & Managing People Magazine Issue19.95View Details Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives,... -
Re-Framing Innovation: Integrating Behavioural Science and Design
Strategy & Execution Digital ArticleThe authors argue that Behavioral Science can make important contributions to innovation through nudges and other proven methods; but they believe it... -
Myth: Both Men and Women Are Perceived as Equally Effective Leaders
Organizational Development Digital ArticleBreakthrough Career Strategies for Women's Success is a 12-chapter book published by Business Expert Press in 2019 and written by Saundra Stroope, who... -
Quantified Self, Data Ownership, and the Sociological Approach to Technology
Global Business Audio20.18View Details Gina Neff, a senior research fellow and associate professor at the University of Oxford, explores technology development from a sociological perspective,... -
Making stickK Stick: The Business of Behavioral Economics, Vietnamese Version
Sales & Marketing Case Study8.95View Details stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business...