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Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
A Refresher on Statistical Significance
Technology & Operations Digital ArticleIt's too often misused and misunderstood. -
A Refresher on A/B Testing
Technology & Operations Digital ArticleSpoiler: Many people are doing it wrong. -
Adaptability: The New Competitive Advantage
Strategy & Execution Magazine ArticleTraditional approaches to strategy assume that the world is relatively stable and predictable. But globalization, new technologies, and greater transparency... -
Building a Culture of Experimentation, Chinese Version
Innovation & Entrepreneurship SpotlightOnline experiments can be a game changer when it comes to marketing and innovation. By running some 25,000 tests a year, for instance, Booking.com has... -
Design Thinking
Strategy & Execution HBR BestsellerIn the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive... -
3 Ways Health Care Leaders Can Encourage Experimentation
Innovation Digital ArticleConsensus is often the enemy of innovation. -
The First Wave of Corporate AI Is Doomed to Fail
Strategy & Execution Digital ArticleFuture iterations will fare better. -
Better Service, Faster: A Design Thinking Case Study
Experimentation Digital ArticleIt involves a Winnebago. -
How to Get Unstuck
Organizational Development Magazine ArticleTwo professors who have studied how leaders regain momentum in uncertain times suggest four ways to get your employees to face their fear, outrun hesitant... -
Turning an Industry Inside Out: A Conversation with Robert Redford
Entrepreneurship Magazine ArticleHow can you change an industry? According to the Oscar-winning director who upended the movie business, be prepared to start small and accept setbacks. -
Quest for Resilience
Strategy & Execution Magazine ArticleIn less turbulent times, executives had the luxury of assuming that business models were more or less immortal. Companies always had to work to get better,... -
What Evolution Can Teach Us About Innovation
Innovation & Entrepreneurship Magazine ArticleMany people believe that the process for achieving breakthrough innovations is chaotic, random, and unmanageable. But that view is flawed, the authors... -
Why Leaders Don't Learn from Success
Organizational Development Magazine ArticleWhat causes so many companies that once dominated their industries to slide into decline? In this article, two Harvard Business School professors argue... -
How to Build a Culture of Originality
Organizational culture Magazine ArticleAnyone can innovate if given the opportunity and the support. -
When Your Business Model Is in Trouble
Strategy & Execution Magazine ArticleWith product life cycles growing ever shorter and competition cropping up in unexpected places, nearly every industry is facing disruption. How can you... -
Act Like a Scientist
Leadership & Managing People Magazine ArticleThough they've been warned for decades about the dangers of overrelying on gut instinct and personal experience, managers keep failing to critically examine--much... -
Learn into Change
Being curious about a problem is the first step toward solving it. -
Productive Innovation, Chinese Version
Innovation & Entrepreneurship SpotlightIn today's digital world, more and more companies are turning to experiments to discover ways to create or improve online experiences, and they're running...
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IDEO Product Development, Chinese Version
Technology & Operations Case Study14.00View Details Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping... -
Kjell and Company: Motivating Salespeople with Incentive Compensation (D)
Sales & Marketing Case Study5.00View Details Kjell & Company was a Swedish retail electronics chain. The company's products consisted of home electronics and accessories. The company was noted for... -
Innovation Magic
Innovation & Entrepreneurship Case Study8.95View Details Why do certain product and service experiences seem like magic, making them all but destined for success, while other items languish on store shelves?... -
Digital Intelligence
99.00View Details No matter your role, technology continues to transform how you do your work. With access to a dizzying array of new tools, customer insights, and data,... -
Reimagining Hindustan Unilever (A)
Management Case Study8.95View Details In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India's largest fast-moving consumer goods (FMCG) firm, is wondering what to do about... -
Digital Product Management under Extreme Uncertainty: The Singapore TraceTogether Story for COVID-19 Contact Tracing (B)
Strategy & Execution Case Study5.00View Details This case depicts Singapore's TraceTogether (TT) story, beginning in early 2020 when COVID-19 was spreading globally with ravaging effects. TT was the... -
Philipp Justus at eBay Germany (C)
Leadership & Managing People Case Study5.00View Details This case traces the development of eBay Germany, eBay Inc., and the career of eBay Germany's first country manager, Philipp Justus. The case covers from... -
Bus Uncle Chatbot - Creating a Successful Digital Business (C)
Strategy & Execution Case Study5.00View Details Case Supplement for Case SMU948 -
Bus Uncle Chatbot - Creating a Successful Digital Business (D)
Strategy & Execution Case Study5.00View Details Case Supplement for Case SMU948 -
Booking.com, Chinese Version
Technology & Operations Case Study15.05View Details The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart... -
Design Thinking and Innovation at Apple, Japanese Version
Innovation & Entrepreneurship Case Study8.95View Details Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in... -
Cleveland Clinic Abu Dhabi
Organizational Development Case Study15.05View Details In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates.... -
We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems
30.00View Details Can we solve big public problems anymore? Yes, we can. This provocative and inspiring book points the way. The huge challenges we face are daunting indeed:... -
Commonwealth Bank of Australia: Unbanklike Experimentation
Technology & Operations Case Study8.95View Details In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial... -
Behavioural Insights Team (B)
Leadership & Managing People Case Study5.00View Details -
LabCDMX: Experiment 50
Innovation & Entrepreneurship Case Study14.00View Details There were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule... -
The Lady Tasting Tea
Strategy & Execution Case Study8.95View Details This short case describes a famous experiment conducted by Sir Ronald A. Fisher and colleagues to test Dr. B. Muriel Bristol's claim that she could tell-only... -
Entrepreneurship Reading: Experimenting in the Entrepreneurial Venture, French Version
15.90View Details Entrepreneur Eric Ries coined the term "lean start-up" to describe organizations that follow the principles of hypothesis-driven entrepreneurship. Entrepreneurs... -
Experimentation at Yelp
Leadership & Managing People Case Study8.95View Details
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Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
A Refresher on Statistical Significance
Technology & Operations Digital ArticleIt's too often misused and misunderstood. -
A Refresher on A/B Testing
Technology & Operations Digital ArticleSpoiler: Many people are doing it wrong. -
Adaptability: The New Competitive Advantage
Strategy & Execution Magazine ArticleTraditional approaches to strategy assume that the world is relatively stable and predictable. But globalization, new technologies, and greater transparency... -
Building a Culture of Experimentation, Chinese Version
Innovation & Entrepreneurship SpotlightOnline experiments can be a game changer when it comes to marketing and innovation. By running some 25,000 tests a year, for instance, Booking.com has... -
Design Thinking
Strategy & Execution HBR BestsellerIn the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive... -
The Condensed June 2015 Issue
Strategy & Execution Audio20.18View Details Amy Bernstein, editor of HBR, offers executive summaries of the major features. -
3 Ways Health Care Leaders Can Encourage Experimentation
Innovation Digital ArticleConsensus is often the enemy of innovation. -
IDEO Product Development, Chinese Version
Technology & Operations Case Study14.00View Details Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping...