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Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
How AI Is Helping Companies Redesign Processes
AI and machine learning Digital ArticleCompanies like Shell and DBS Bank are using it to change how their work gets done. -
Design Thinking
Strategy & Execution HBR BestsellerIn the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive... -
3 Ways Health Care Leaders Can Encourage Experimentation
Innovation Digital ArticleConsensus is often the enemy of innovation. -
Learning from How Designers Think and Work
Design thinking Digital ArticleWhen I was in business school, Stanford’s d.school was just a glimmer of a thing living in a trailer across campus, barely known to most of us business students. Five years later, there is much discussion in the business world about design’s evolution from producing of objects to producing a broad framework for ideas and […] -
Making Mass Customization Work
Innovation Magazine ArticleContinuous improvement at Toyota Motor Company is now a business legend. For three decades, Toyota enlisted its employees in a relentless drive to find faster, more efficient methods to develop and make low-cost, defect-free cars. The results were stupendous. Toyota became the benchmark in the automobile industry for quality and low cost. The same, however, […] -
Better Service, Faster: A Design Thinking Case Study
Experimentation Digital ArticleIt involves a Winnebago. -
Starbucks’ New Logo: A Welcome Refresh
Brand management Digital ArticleWith the cropping of its logo, Starbucks has elected to join the limited fraternity of nameless entities — meaning it’s now positioned to rely on a symbol-based logo without any text to serve as training wheels. In doing so, it has freed itself from some limiting baggage No one is saying that this mark will […] -
America’s Innovation Shortfall and How We Can Solve It
Innovation Digital ArticleThe tenth anniversary of 9/11 amidst the ongoing employment crisis has opened a wide conversation about what ails America and what should be done about it. A vast ideological gap on macro-economic policy divides Washington and much of the nation, but there is almost universal agreement on one solution: innovation. Innovation is now perceived as […] -
How IBM, Intuit, and Rich Products Became More Customer-Centric
Technology & Operations Digital ArticleThere is no one right way. -
The Right Way to Lead Design Thinking
Leadership & Managing People Magazine ArticleThe authors studied almost two dozen major design-thinking projects within large private- and public-sector organizations in five countries and found... -
Welcome to the “Designed By Me” Era
Design thinking Digital ArticleBig developments in manufacturing are finally making mass customization a reality. -
Listen to What Innovators Don’t Talk About
Design thinking Digital ArticleWhile working away on my laptop at a hotel breakfast, I couldn’t help but overhear the four gentlemen poring over an iPad two tables way. Their intense discussion revolved around rolling out their high-tech prototypes in a medical care complex. Since I’ve written about prototypes and prototyping, I couldn’t help but eavesdrop. Forgive me. The […] -
How Systems Engineering Can Help Fix Health Care
Innovation Digital ArticleAn example from Johns Hopkins Medicine. -
When Customers Want to See the Human Behind the Product
Customer experience Digital ArticleSometimes people will pay more for the handmade and the authentic. -
Putting Customers in the “Wish Mode”
Customer experience Magazine ArticleDon’t settle for just making your product better. Let your customers make it great. -
Design for Action
Organizational Development Magazine ArticleEver since it became clear that smart design led to the success of many products, companies have been employing it in other areas, from customer experiences,... -
Organizing for Manufacturable Design
Leading teams Magazine ArticleNowhere in a company is the need for coordination more acute than between the people who are responsible for product design and those responsible for manufacturing. As Daniel E. Whitney argued in these pages recently (“Manufacturing by Design,” July–August 1988), most companies have operated for years in an environment where design and manufacturing communicate infrequently, […] -
TED Diary: How The Web Will Evolve
Design thinking Digital ArticleThere’s no possibility of summarizing or integrating TED in real time: If you’ve been to TED, EG, BIF, or any meeting reflecting Richard Wurman’s views on running conferences, you’ll understand that at the end of each day you’ll have been briefly exposed to many unrelated ideas. (Today’s count was 28 presenters, counting the shorter “TED […] -
The One Question All Innovators Need to Ask
Innovation Digital ArticleInnovators always want their offspring to be faster, better, and/or cheaper. Successful innovators constantly push novelty to create new value. But the innovators who reap the most rewarding results understand the importance of asking: What does this innovation want you to become? Facebook wants you to become someone who attracts, wins, and manages a social […]
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Lessons on Customer Engagement from Fan Controlled Football
Innovation Digital ArticleThe esports venture uses blockchain to let fans call the shots in real time. -
How AI Is Helping Companies Redesign Processes
AI and machine learning Digital ArticleCompanies like Shell and DBS Bank are using it to change how their work gets done. -
Innovating in Uncertain Times: Lessons from 2022
AI and machine learning Digital ArticlePlus strategies for driving transformative growth in 2023. -
What’s Stopping You from Reinventing Your Career?
Career transitions Digital ArticleFour traps that hold leaders back. -
How LinkedIn Redesigned Its HQ for Hybrid Work
Design thinking Digital ArticleThree lessons to create an office people want to work in. -
Using Fiction to Find Your Strategy
Strategy Digital ArticleImmersing yourself in possible futures allows you to be creative and open to unexpected possibilities. -
How Augmented Reality Can — and Can’t — Help Your Brand
Technology and analytics Digital ArticleIs it worth the investment? -
IDEO’s CEO, Sandy Speicher, Asks: What Is an Office Even For Now?
Business and society Digital ArticleGive people a reason—not a regulation—to come in to the office. -
Using Design Thinking to Improve Worker Safety in Manufacturing
Workplace health and safety Digital ArticleOne firm in India wanted to understand what leads workers to make unsafe choices, and why unsafe conditions go unreported. -
How to Really Use a Whiteboard (Demo Included)
Under that humble exterior lies a powerful design tool. Here's how to unlock it. -
Do Your Digital Design Choices Take Advantage of Customers?
Government policy and regulation Digital ArticleOptions that manipulate consumers into spending more can also hurt you in the long run. - SPONSOR CONTENT FROM SIEMENS
How Data Can Help Optimize a Product’s Ecological Footprint
Innovation Sponsor ContentSponsor content from Siemens. -
To Build More-Inclusive Technology, Change Your Design Process
Business and society Digital ArticleLessons from Microsoft, Airbnb, and Oracle. -
5 Lessons from Penn Medicine’s Crisis Response
Design thinking Digital ArticleFive crucial takeaways. -
What Will the Retail Experience of the Future Look Like?
Design thinking Digital ArticlePhysical spaces will look and feel vastly different post-Covid. -
Be an Innovative Leader
Leader's active participation in innovation through the full design cycle is key to the organization's success. In partnership with BigThink Edge. -
How to Prevent Your New Business From Failing
Ask the right questions during initial testing to make sure you identify the flaws. - SPONSOR CONTENT FROM THE GOVERNMENT OF JAPAN
How the Japanese Government’s New “Sandbox” Program Is Testing Innovations in Mobility and Technology
Design thinking Sponsor ContentSponsor content from The Government of Japan -
How Digital Design Drives User Behavior
Behavioral economics ResearchA review of the research. -
Companies Need to Do More for Employees and Customers with Disabilities
Design thinking Digital ArticleAccessibility makes products better for everyone.
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Designing Scotiabank's Project Fusion: New Branch Onboarding Technologies
Innovation & Entrepreneurship Case Study8.95View Details In February 2019, the associate product owner of the Branch Rapid Labs at the Bank of Nova Scotia (Scotiabank) was asked to provide his knowledge and... -
MyT Brewer (A)
Management Case Study8.95View Details Amit Kasliwal was a participant of the Post Graduate Program for Executives at the Indian Institute of Management, Ahmedabad in 2013 when he came up with... -
GasBuddy: Fueling Its Digital Platform for Agility and Growth
Technology & Operations Case Study8.95View Details GasBuddy is a 15-year-old mobile app-led company, providing gas station and pricing information to drivers and selling ads to fuel stations and convenience... -
Lloyds Banking Group: Digital Transformation
Finance & Accounting Case Study8.95View Details This case describes the transformation of the UK's oldest financial services franchise from a product-aligned and brick-and-mortar traditional banking... -
Bus Uncle Chatbot - Creating a Successful Digital Business (C)
Strategy & Execution Case Study5.00View Details Case Supplement for Case SMU948 -
Climeworks (A): A Visionary Business to Help Stop Climate Change
Strategy & Execution Case Study8.95View Details Christoph Gebald and Jan Wurzbacher founded Zurich-based start-up Climeworks in 2009 based on technology they had developed, which they claimed would... -
Nedbank Group: Leadership and Adaptive Space for Digital Innovation
Organizational Development Case Study8.95View Details A team of analysts at Nedbank Group (Nedbank) had generated a solution to an important client-centered issue, but the solution was not welcomed by the... -
Bus Uncle Chatbot - Creating a Successful Digital Business (D)
Strategy & Execution Case Study5.00View Details Case Supplement for Case SMU948 -
HBR's 10 Must Reads 2024: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Democratizing Transformation" by Marco Iansiti and Satya Nadella)
50.00View Details A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review... -
Design Thinking and Innovation at Apple, Japanese Version
Innovation & Entrepreneurship Case Study8.95View Details Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in... -
Climeworks (B): Business Modeling - Creating New Market Opportunities
Strategy & Execution Case Study5.00View Details Climeworks took a multipronged approach when seeking markets for its end product: emissions reversal, beverages and fuel. Climeworks emissions reversal... -
Fidelity Labs and the Digital Transformation of Fidelity Investments
Technology & Operations Case Study8.95View Details Many of the changes seemed to occur at the confluence of three major trends that characterized the industry; namely, (1) the advent of extremely cheap... -
Beeplus: Insight into China's Co-working Space Industry
Innovation & Entrepreneurship Case Study8.95View Details Beeplus, a designer and operator of co-working spaces, was founded in 2015 by a group of enterprising college students led by Robert Jia. It currently... -
HBR's 10 Must Reads 2023: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Persuading the Unpersuadable" By Adam Grant)
A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review... -
WillowTree: Project Driven with a Product Mindset
Strategy & Execution Case Study8.95View Details WillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations,... -
Hope and Grit: How Human-Centered Product Design Enhanced Student Mental Health
Leadership & Managing People Case Study8.95View Details Two organizations focused on tech-based health innovation partner to improve mental health in young adults. In this "tech for good" project, Hopelab and... -
Handpresso (A)
Innovation & Entrepreneurship Case Study8.95View Details Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the... -
FIELD 2: Situation Analysis
Sales & Marketing Case Study8.95View Details In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms... -
FIELD Immersion
Leadership & Managing People Case Study15.05View Details
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Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
How AI Is Helping Companies Redesign Processes
AI and machine learning Digital ArticleCompanies like Shell and DBS Bank are using it to change how their work gets done. -
Design Thinking
Strategy & Execution HBR BestsellerIn the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive... -
3 Ways Health Care Leaders Can Encourage Experimentation
Innovation Digital ArticleConsensus is often the enemy of innovation. -
Designing Scotiabank's Project Fusion: New Branch Onboarding Technologies
Innovation & Entrepreneurship Case Study8.95View Details In February 2019, the associate product owner of the Branch Rapid Labs at the Bank of Nova Scotia (Scotiabank) was asked to provide his knowledge and... -
Learning from How Designers Think and Work
Design thinking Digital ArticleWhen I was in business school, Stanford’s d.school was just a glimmer of a thing living in a trailer across campus, barely known to most of us business students. Five years later, there is much discussion in the business world about design’s evolution from producing of objects to producing a broad framework for ideas and […] -
Making Mass Customization Work
Innovation Magazine ArticleContinuous improvement at Toyota Motor Company is now a business legend. For three decades, Toyota enlisted its employees in a relentless drive to find faster, more efficient methods to develop and make low-cost, defect-free cars. The results were stupendous. Toyota became the benchmark in the automobile industry for quality and low cost. The same, however, […] -
Better Service, Faster: A Design Thinking Case Study
Experimentation Digital ArticleIt involves a Winnebago. -
Saladstop!: Service Environment and Design, Teaching Note
Technology & Operations Digital ArticleTeaching note to case W21314 -
MyT Brewer (A)
Management Case Study8.95View Details Amit Kasliwal was a participant of the Post Graduate Program for Executives at the Indian Institute of Management, Ahmedabad in 2013 when he came up with...