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Global Teams That Work
Global Business Magazine ArticleMany companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically... -
Global Business Speaks English
Business communication Magazine ArticleWhy you need a language strategy now -
The Strategic Challenges of Decoupling
Global Business SpotlightMost business executives who have put time, effort, and investment into developing a presence in China resist the notion of decoupling. With the Biden... -
When Should Multinationals Move Back into Venezuela?
International business Digital ArticleCompanies should hope for the best and prepare for the worst. -
Strategies for Succeeding in Today’s Brazil
Global strategy Digital ArticleThe country’s economic climate has changed. -
Why the Rest of the World Can't Free Ride on Europe's GDPR Rules
Strategy & Execution Digital ArticleIt's not realistic to think the same regulations will work everywhere. -
The State of Globalization in 2019, and What It Means for Strategists
Business and society Digital ArticleExecutives should consider four key ideas. -
Negotiating with Third World Governments
Cross-cultural management Magazine ArticleBecause of growing commitments of their companies in developing countries, large numbers of American and European managers have entered negotiations with government officials in Asia, Africa, and Latin America. Also, with emerging nationalism, these negotiations have become increasingly frustrating. Sometimes misunderstandings have been so great that they have led to a breakdown in negotiations that […] -
5 Ways to Foster a Global Mindset in Your Company
Global strategy Digital ArticleIt’ll help ensure your international expansion is a success. -
Who Is Them?
Global strategy Magazine Article“We” are seated at a negotiating table. “They” are seated across from us. The outcome of these talks will shape America’s future competitiveness and economic well-being. But “us” is not necessarily companies based in the United States. “Them” is not foreign nations. Rather, us is the people—most prominently, the work force—of the United States. And […] -
The Case of the China Diary
Global strategy Magazine ArticleFor almost ten years, Geoff Parker, vice president for international development at Thurmond Textiles, kept a diary on the “China Project.” The following are excerpts. September 18, 1979 New York The meeting finally took place—it was Don and all the other top brass, plus me. The decision: go. Based on my work up to now […] -
Globalization in the Age of Trump
Globalization Magazine ArticleProtectionism will change how companies do business—but not in the ways you think. -
Don’t Give up On Russia
Global strategy Magazine ArticleIn the midst of hardship, the climate for foreign investment in Russia has never been better. But Westerners should learn from the mistakes of the first wave of joint ventures. -
Making M&A Fly in China
Government Magazine ArticleThe first wave of foreign direct investment in China, in the 1980s, mostly took the form of joint ventures. A second wave followed in the 1990s in the form of greenfield wholly foreign-owned enterprises (WFOEs). Now a third wave of foreign direct investment—cross-border mergers and acquisitions—is gaining strength. Consider the forces driving this third wave. […] -
What to Know About Doing Business in Iran
Emerging markets Digital ArticleThe opportunity is there, despite the challenges. -
Europe's Other Crisis: A Digital Recession
Global Business Digital ArticleThe continent's glaring tech gap is growing. -
Global Companies Need to Adopt Agile Pricing in Emerging Markets
Pricing strategy Digital ArticleIt will help manage today’s currency volatility. -
Multinationals Have a Bright Future, If You Know Where to Look
Globalization Digital ArticleThe death of globalization has been greatly exaggerated. -
Entering a Market Where There’s Little Demand for Your Product
International business Digital ArticleThree strategies that have worked around the world. -
Brexit and How Japanese Companies Are Navigating Its Uncertainties
Strategy & Execution Digital ArticleThey're making defensive moves while waiting to see what happens.
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Perfect Diary: The C-Beauty Poster Child
Management Case Study8.95View Details Perfect Diary is the first Chinese beauty brand based on a direct-to-consumer (DTC) business model. Launched by Yixian E-Commerce in 2017, it is designed... -
Takeda Pharmaceutical Company Limited (B), Japanese Version
Strategy & Execution Case Study5.00View Details This case is a follow up to HBS Case No. 721-373, Takeda Pharmaceutical Company Limited (A). Following the events of the previous case, Takeda reached... -
Lincoln Electric: Venturing Abroad, Japanese Version
Strategy & Execution Case Study8.95View Details Lincoln Electric, a 100-year-old manufacturer of welding equipment and consumables based in Cleveland, Ohio, motivates its U.S. employees through a culture... -
NEC: A New R&D Site in Princeton, Japanese Version
Technology & Operations Case Study8.95View Details In 1992, Daizburo Shinoda, a senior R&D manager at NEC, has to deal with a succession issue regarding the leadership of NEC's R&D site in Princeton, N.J.... -
Grupo Bimbo, Spanish Version
Global Business Case Study8.95View Details In 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China, while at the same time undertaking initiatives to make its U.S.... -
The Future of Start-Up Chile
Innovation & Entrepreneurship Case Study15.05View Details In 2021, public accelerator program Start-Up Chile, which ten years earlier had created a global buzz, might be losing its competitive edge to similar... -
Language and Globalization: "Englishnization" at Rakuten (A)
Leadership & Managing People Case Study8.95View Details Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets.... -
The Guggenheims and Chilean Nitrates, Spanish Version
Global Business Case Study8.95View Details The case describes the growth of Guggenheim Brothers as one of the largest mining companies in the world in the early twentieth century. Global expansion... -
Airborne Express, Spanish Version
Strategy & Execution Case Study8.95View Details In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm's... -
Arla Foods: Data-Driven Decarbonization (B)
Management Case Study5.00View Details Arla implemented a data based price incentive systems to measure, track, and influence climate friendly changes to reduce CO2 emissions across the world's... -
BRL Hardy: Globalizing an Australian Wine Company, French Version
Strategy & Execution Case Study8.95View Details Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian... -
Red Bull Spreads its Wiiings
Sales & Marketing Case Study8.95View Details Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded... -
Lincoln Electric Co., Japanese Version
Leadership & Managing People Case Study8.95View Details Covers the strategy and management practices of the world's largest manufacturer of welding equipment. Discusses the compensation system and company culture,... -
BYJU'S The Learning App
Strategy & Execution Case Study8.95View Details BYJU'S The Learning App (BYJU's) is India's largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video... -
Amazon in Emerging Markets
Strategy & Execution Case Study8.95View Details This case leads to a vibrant discussion and comparative analysis of Amazon's strategies across three major emerging markets. Amazon is known to virtually... -
Vispera: Visual Intelligence for Retail, Spanish Version
Technology & Operations Case Study15.05View Details The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company's agenda... -
Amazon.com, 2021, Indonesian Version
Strategy & Execution Case Study8.95View Details In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion... -
Uber vs. Didi: The Race for China's Ride-hailing Market
Strategy & Execution Case Study8.95View Details As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.... -
ZARA: Fast Fashion, Chinese Version
Strategy & Execution Case Study8.95View Details Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months... -
Innovate Storytelling: How WEBTOON Entertainment Transformed Comics
Management Case Study8.95View Details Webtoon Entertainment, a subsidiary of Korea's dominant search engine, Naver, with over 60% of the market share, is a prime example of how a company creates...
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Global Teams That Work
Global Business Magazine ArticleMany companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically... -
Global Business Speaks English
Business communication Magazine ArticleWhy you need a language strategy now -
The Strategic Challenges of Decoupling
Global Business SpotlightMost business executives who have put time, effort, and investment into developing a presence in China resist the notion of decoupling. With the Biden... -
When Should Multinationals Move Back into Venezuela?
International business Digital ArticleCompanies should hope for the best and prepare for the worst. -
Global Growth Needs a Local Approach
Strategy & Execution Audio20.18View Details How Uber adjusted its strategies to meet the specific challenges posed by competitors and regulators in six global markets. -
Perfect Diary: The C-Beauty Poster Child
Management Case Study8.95View Details Perfect Diary is the first Chinese beauty brand based on a direct-to-consumer (DTC) business model. Launched by Yixian E-Commerce in 2017, it is designed... -
Strategies for Succeeding in Today’s Brazil
Global strategy Digital ArticleThe country’s economic climate has changed. -
Takeda Pharmaceutical Company Limited (B), Japanese Version
Strategy & Execution Case Study5.00View Details This case is a follow up to HBS Case No. 721-373, Takeda Pharmaceutical Company Limited (A). Following the events of the previous case, Takeda reached... -
Why the Rest of the World Can't Free Ride on Europe's GDPR Rules
Strategy & Execution Digital ArticleIt's not realistic to think the same regulations will work everywhere. -
The State of Globalization in 2019, and What It Means for Strategists
Business and society Digital ArticleExecutives should consider four key ideas.