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How Brands Can Follow Through on the Values They're Selling
Leadership & Managing People Digital ArticleA roadmap for effective advocacy. -
You've Been Called Out for a Microaggression. What Do You Do?
Leadership & Managing People Digital ArticleFirst, don't make it about you. -
How to Market in a Downturn
Sales & Marketing Magazine ArticleBecause no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say... -
Inner Life of Executive Kids: A Conversation with Child Psychiatrist Robert Coles
Organizational Development Magazine ArticleIn the last 20 years, business has become the dominant institution in American society, in many respects usurping the role once played by religion. As... -
Should You Take Your Brand to Where the Action Is?
Sales & Marketing Magazine ArticleWhen markets turn hostile, it's no surprise that managers are tempted to extend their brands vertically--that is, to take their brands into a seemingly... -
Adults Behave Better When Teddy Bears Are in the Room
Organizational Development Magazine ArticleCould the presence of teddy bears make executives behave more ethically? New research shows that adults cheat less and are more generous when reminders... -
Change with Your Customers - and Win Big
Sales & Marketing Magazine ArticleDownturns naturally reshape customers' needs. While competitors mindlessly cut costs, you should divide your customer base into new segments, whose emerging... -
Moving Beyond Diversity Toward Racial Equity
Leadership & Managing People Digital ArticleThree actions to take today - and every day. -
Target the Right Market (HBR Case Study)
Strategy & Execution Magazine ArticleSparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns... -
Marketing Malpractice: The Cause and the Cure
Sales & Marketing Magazine ArticleTed Levitt used to tell his Harvard Business School students, "People don't want a quarter-inch drill--they want a quarter-inch hole." But 35 years later,... -
Academia Isn't a Safe Haven for Conversations About Race and Racism, Chinese Version
Leadership & Managing People Digital ArticleHow so-called progressive spaces silence people of color. -
Diamonds in the Data Mine
Sales & Marketing Magazine ArticleHarrah's Entertainment may not offer the most dazzling casinos in the business, but it is the most profitable gaming company in the United States. Since... -
Use Inclusive Marketing to Reach New Customers, Portuguese Version
Serving lower-income consumers can be highly profitable for your company. But you'll need to learn exactly what kinds of products or services such consumers... -
Case of the Profitless PC (HBR Case Study and Commentary)
Sales & Marketing Magazine ArticleThis fictitious case written by Andy Blackburn, a Boston Consulting Group vice president based in San Francisco, explores the question of how PC companies... -
Cane Mutiny: Managing a Graying Workforce (Commentary for HBR Case Study)
Organizational Development Magazine ArticleFrank Heberer, a human resources manager at Medignostics, has proposed a long-term HR strategy for the German midsize pharmaceutical company. All his... -
CRM Done Right
Sales & Marketing Magazine ArticleDisappointed by the high costs and elusive benefits, early adopters of customer relationship management systems came, in the post dot-com era, to view... -
A VC's Guide to Investing in Black Founders
Leadership & Managing People Digital ArticleToday, Black entrepreneurs receive less than 1% of venture capital. -
We're Entering the Age of Corporate Social Justice
Finance & Accounting Digital ArticleThere's no such thing as neutral. -
Give Job Applicants with Criminal Records a Fair Chance
Organizational Development Digital ArticleIt won't erase the injustices of the U.S. criminal justice system, but it can help stop its reverberations. -
Go Beyond Your Initial Idea of an Audience
Communication VideoThe best writing focuses on a single reader-and the wider world.
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Yardstick: In Search of Segment and Strategy in The Education Industry
Management Case Study8.95View Details In May 2021, the founder of Yardstick Educational Initiatives Private Limited, a provider of experiential learning programs in India and the United Arab... -
Walking the Path of Expansion: MiracleFeet's Journey toward a Global Footprint
Management Case Study8.95View Details MiracleFeet, a US-based non-profit, improves access to high-quality treatment of clubfoot in low-income countries, typically in partnership with public... -
Marketing Reading: Segmentation and Targeting, Spanish Version
Sales & Marketing Tool40.00View Details Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading... -
Upli: Financial Health Appiness (C)
Management Case Study5.00View Details This field-based case set uses qualitative and quantitative research during the early stages of app development to unfold circumstances that allow for... -
Student Success at Georgia State University (B)
Technology & Operations Case Study5.00View Details This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that... -
JCDecaux, 2016: Global Leader ... Again
Strategy & Execution Case Study5.00View Details In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated... -
Cerveceria Polar: The Bear Awakens, Spanish Version
Sales & Marketing Case Study8.95View Details Founded in 1941, CervecerÃa Polar had kept its position as absolute market leader in beer production and distribution in Venezuela with its traditional... -
Marks & Spencer: The Phoenix Rises--A Multimedia Case Study
Strategy & Execution Tool25.00View Details Enables users to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining.... -
Growing Home: Creating Institutional Change in China
Innovation & Entrepreneurship Case Study8.95View Details In 2008, Du and Lu, two experienced professional volunteers passionate about improving the state of mental health and well being among Chinese youth,... -
Henry Kissinger: Negotiating Black Majority Rule in Rhodesia (B)
Sales & Marketing Case Study5.00View Details In 1976, United States Secretary of State Henry A. Kissinger conducted a series of intricate, multiparty negotiations in Southern Africa to persuade white... -
Disney Consumer Products: Marketing Nutrition to Children
Sales & Marketing Case Study6.95View Details In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods,... -
Global Sourcing at Nike
Leadership & Managing People Case Study8.95View Details This case explores the evolution of Nike's global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers'... -
Mementos that Anchor Homes: Growing Joyous Group in the Business of Photos and Portraitures
Strategy & Execution Case Study8.95View Details Joyous Group Holdings, a small and medium enterprise, provides photography, portraiture services and regalia rental for graduation events in Singapore.... -
SKF Bearings Series: Market Orientation Through Services (C): Results and the Upswing
Organizational Development Case Study5.00View Details Supplements the (A) case. -
Conjoint Analysis: Online Tutorial
Sales & Marketing Tool25.00View Details The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research... -
Apartheid in South Africa
Finance & Accounting Case Study8.95View Details A short history of Apartheid in South Africa. -
Talbots: A Classic, Spanish Version
Sales & Marketing Case Study8.95View Details This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover.... -
Apollo Tyres India: Sustaining an Organic Growth
Strategy & Execution Case Study8.95View Details The chairman of one of India's leading tire manufacturers must devise a strategy to maintain his company's significant position in the tire industry.... -
Cilkray Graphics
Sales & Marketing Case Study1.00View Details Marcus Crosby, President of Cilkray Graphics, convened an emergency meeting with Cilkray's senior managers in order to respond to an unexpected development.... -
Norton Co. (A)
Sales & Marketing Case Study8.95View Details Introduces the "Norton Plan" designed to halt Norton's declining share of the grinding wheel market.
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How Brands Can Follow Through on the Values They're Selling
Leadership & Managing People Digital ArticleA roadmap for effective advocacy. -
You've Been Called Out for a Microaggression. What Do You Do?
Leadership & Managing People Digital ArticleFirst, don't make it about you. -
How to Market in a Downturn
Sales & Marketing Magazine ArticleBecause no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say... -
Inner Life of Executive Kids: A Conversation with Child Psychiatrist Robert Coles
Organizational Development Magazine ArticleIn the last 20 years, business has become the dominant institution in American society, in many respects usurping the role once played by religion. As... -
Yardstick: In Search of Segment and Strategy in The Education Industry
Management Case Study8.95View Details In May 2021, the founder of Yardstick Educational Initiatives Private Limited, a provider of experiential learning programs in India and the United Arab... -
Walking the Path of Expansion: MiracleFeet's Journey toward a Global Footprint
Management Case Study8.95View Details MiracleFeet, a US-based non-profit, improves access to high-quality treatment of clubfoot in low-income countries, typically in partnership with public... -
Should You Take Your Brand to Where the Action Is?
Sales & Marketing Magazine ArticleWhen markets turn hostile, it's no surprise that managers are tempted to extend their brands vertically--that is, to take their brands into a seemingly... -
Yardstick: In Search of Segment and Strategy in The Education Industry, Teaching Note
Management Digital ArticleTeaching Note for Case W27114 -
Marketing Reading: Segmentation and Targeting, Spanish Version
Sales & Marketing Tool40.00View Details Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading... -
Upli: Financial Health Appiness (C)
Management Case Study5.00View Details This field-based case set uses qualitative and quantitative research during the early stages of app development to unfold circumstances that allow for...